Author(s)
Title
Year
Sandra Stötzer;
Katharina Kaltenbrunner
Financial And Value-Based Reasons For Cause Related Marketing Partnerships – A Systematic Literature Review Of Cooperation Motives
2023
(12/1)
Abstract: Cause related marketing, Cooperation motives, Corporate social responsibility, Financial and value-based motives, Systematic literature review.
 
Sandra Stötzer;
Katharina Kaltenbrunner
In-Kind Donations – Peculiarities And Marketing Challenges
2023
(12/1)
Abstract: Goods in kind, (Marketing of) in-kind donations, Nonprofit organizations, Product philanthropy, Resource management.
 
p-ISSN 2063-8248 e-ISSN 2064-0188
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