Author(s)
Title
Year
Chris Chapleo;
Kati Suomi
Effective Internal Marketing In Cultural Events; Building From The Inside Out
2023
(12/1)
Abstract: Internal marketing, Internal branding, Marketing infrastructure, Branding, Employee branding.
 
Helen O’Sullivan;
Chris Chapleo;
Fiona Cownie
Place Branding In The Context Of Uk ‘New’ Universities
2023
(12/1)
Abstract: Place branding, Identity, Higher education, Non-profit branding, Local culture values.
 
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