12 / 1 (July 2023)
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Author(s)
Title
Year
Raimundo Pericles Matos Barros
;
Maria Mercedes Galan‑Ladero
Cause-Related Marketing: Understanding The Evolution And Application Of The Concept. A Systematic Literature Review
2023
(12/1)
Abstract:
cause-related marketing, corporate social responsibility, systematic literature review, bibliometric analysis, content analysis
p-ISSN 2063-8248 e-ISSN 2064-0188
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