12 / 1 (July 2023)
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Author(s)
Title
Year
Merve Coşkun Ekinci
;
Ali Emre Aydın
What If I Know The Brand – The Role Of Brand Familiarity In Mitigating The Negative Effect Of Greenwashing
2023
(12/1)
Abstract:
Greenwashing, Skepticism, Brand Familiarity, Moderation.
p-ISSN 2063-8248 e-ISSN 2064-0188
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