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12 / 1 (July 2023)
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	Author(s)	Title	Year

	Dávid Máté Hargitai; Annamária Sasné Grósz	Bridging Cultures Through Higher Education – A Multinational Experience	2023 (12/1)
Abstract: Collaborative learning, Hungary, Intercultural competence, Online collaboration.
	Answin Vilmar	Branding And The Potential Of Brand Extensions For Cultural Venues – A Qualitative Analysis Of Selected Concert Halls In Germany	2023 (12/1)
Keywords: Marketing of culture, Branding, Brand extension, Concert halls, Visitor loyalty.,
	Gelareh Salehi; Estela Díaz; Raquel Redondo	Barriers To Becoming, Maintaining, And Publicly Practicing Veganism: A Qualitative Analysis In Middle Eastern Countries	2023 (12/1)
Abstract: Veganism, The Transtheoretical Model (TM), Consumer behavior, Social marketing.
	Ida Ercsey	Co-Creation Behaviour In Transformative Services	2023 (12/1)
Abstract: Health-related services, Co-creation Behaviour, Service outcomes.
	Estibaliz Rodríguez‑Núñez; Amparo Cervera‑Taulet; Iñaki Periáñez‑Cañadillas	Considering Open Innovation Orientation In City Management	2023 (12/1)
Abstract: Open Innovation Orientation, Urban Social Innovation Capacity, city management, city networks.
	Szilárd Szigeti; László Józsa	Consumer Acceptance Of Public And Private Health Care Systems And Factors In The Choice Of Health Care Provider Among Adult Residents Of Neighbouring Regions Of Hungary And Slovakia	2023 (12/1)
Abstract: Healthcare, Public, Private, Consumer, Hungary, Slovakia.
	S. A. Kasaiyan; I. Caro; J. Mateo; D.D. Ramos	Cooked Chickpea As Partial Meat Replacer Of A Lamb-Meat, Olive-Oil Emulsion-Type Sausage	2023 (12/1)
Abstract: meat extender, pulse, cooked sausage, sustainability, appropriate technology.
	Katalin Nagy; István Piskóti; Anita Marien; Adrienn Papp	Cooperative Model Of Tourism Development In Rural, Small-Town Destinations	2023 (12/1)
Abstract: Social marketing, Small-town development, Holistic strategic frame model, Slow-principle, Creative tourism development and creation.
	Raimundo Pericles Matos Barros; Maria Mercedes Galan‑Ladero	Cause-Related Marketing: Understanding The Evolution And Application Of The Concept. A Systematic Literature Review	2023 (12/1)
Abstract: cause-related marketing, corporate social responsibility, systematic literature review, bibliometric analysis, content analysis
	Zoltán Veres	Editorial: Cultural Values In Nonbusiness Marketing	2023 (12/1)

	Chris Chapleo; Kati Suomi	Effective Internal Marketing In Cultural Events; Building From The Inside Out	2023 (12/1)
Abstract: Internal marketing, Internal branding, Marketing infrastructure, Branding, Employee branding.
	Katalin Formádi; Katalin Lőrincz	Enhancing Sustainable Festivals: The Role Of University Education In Preparing Future Event Organizers	2023 (12/1)
Abstract: Sustainable festivals, Event management education, Communicational channels, Role of the university.
	Veronika Keller; Ida Ercsey; Ágnes Kovácsné Tóth	Exploring Aspects To Use And Non-Use Of M-Health Apps Based On Focus Groups	2023 (12/1)
Abstract: Health behaviour and awareness, Lifestyle apps, Focus groups, Motivation, Refusal of LS apps.
	Ridvan Kocaman	Exploring The Benefits Of Volunteer Engagement In Nonprofits: A Value Co-Creation Perspective	2023 (12/1)
Abstract: Nonprofit Organizations, Volunteer Engagement, Value Co-Creation.
	Sandra Stötzer; Katharina Kaltenbrunner	Financial And Value-Based Reasons For Cause Related Marketing Partnerships – A Systematic Literature Review Of Cooperation Motives	2023 (12/1)
Abstract: Cause related marketing, Cooperation motives, Corporate social responsibility, Financial and value-based motives, Systematic literature review.
	Muhammet Ali Tiltay; Mahmut Sami İşlek; Ayhan Akpınar; Tayfun Şaan; Mustafa Enes Tepe	Fit Is Important, But For Which Side? The Mediating Role Of The Perceived Fit Between Customers’ Attitudes Towards Firm/Non-Profit And Purchase/Donation Intent	2023 (12/1)

	Júlia Tobak	Fostering The Success Of Family Businesses: The Role Of Nonprofit Organizations	2023 (12/1)
Keywords: family businesses, network, succession, knowledge transfer,
	Ângela L. Sousa; Beatriz Casais; Ana Maria Soares	Healthvertising In Non-Food Packaging: A Pandora Box?	2023 (12/1)
Abstract: Healthvertising, Health halo effect, Non-food Packaging, Purchase behavior.
	Helen O’Sullivan; Purificación Alcaide‑Pulido	How Have Undergraduate Students’ Learning Behaviour, Attitudes And Wellbeing Changed Due To The Covid-19 Pandemic? A Cross-National European Analysis.	2023 (12/1)
Abstract: Wellbeing, eLearning, Quality of life, University 4.0, Cultural diversity.
	Vinod Malkar; Ritesh Patel; Viral Bhatt; Sudhir Pandey; Sujo Thomas	A Hybrid Sem-Ann-Nca Approach To Predict The Factors Influencing Csr Authenticity And Crm Purchase Intentions: An Attribution Theory Perspective	2023 (12/1)
Abstract: Cause-related marketing, CSR authenticity, CRM purchase intention, CSR motives, attribution theory.
	Ana Teixeira; Marisa R. Ferreira	Idiosyncrasies Of International Volunteering – Individual Perspective	2023 (12/1)
Abstract: International volunteering, Motivations, Expectations, Human resources practices.
	Sandra Stötzer; Katharina Kaltenbrunner	In-Kind Donations – Peculiarities And Marketing Challenges	2023 (12/1)
Abstract: Goods in kind, (Marketing of) in-kind donations, Nonprofit organizations, Product philanthropy, Resource management.
	Rozélia Laurett; Silveli Cristo‑Andrade; Davi Maciel Mantovaneli; Ana Nave; Arminda do Paço	Intrapreneurship And Corporate Social Responsibility – Future Perspectives And Challenges	2023 (12/1)
Abstract: Systematic Literature Review, Bibliometric Analysis, Intrapreneurship, Corporate Social Responsibility
	Caterina Ladeira; Rui Pinto; Ricardo G. Rodrigues; Pedro Mota‑Veiga	Investigating The Correlation Between Happiness, Quality Of Life, Health And Living Conditions Determinants	2023 (12/1)
Abstract: Happiness, Quality of Life, Health, Living conditions.
	Meriem Maazoul; Sirine Haj Taieb; Sihem Larif	Marketing Challenges Faced By Non-Profit Organizations In Emerging Countries: The Case Of Tunisia	2023 (12/1)
Abstract: Non-profit organization, Challenges, Marketing, Communication.
	Rita Balla; László Józsa	Marketing Of Culture	2023 (12/1)
Abstract: contemporary art market, transaction, marketing in arts, gallery owner, culture.
	Piotr Dzik; Anna Adamus‑Matuszyńska	Neoliberal Zeitgeist Vs. Cultural Genius Loci In Territorial Marketing And Branding In Poland	2023 (12/1)
Abstract: Neoliberal Zeitgeist, Place branding and marketing, Polish Genius Loci, Brand culture.
	Elena Dinu; Alexandra Zbuchea; Florina Pînzaru; Valentin Stoica	An Ethical Perspective On University Marketization	2023 (12/1)
Abstract: University marketisation, Academic ethics, Public marketing, Student moral development.
	László Dinya; Anikó Klausman‑Dinya	Non-Business Marketing And Autonomies In Sustainable Competitiveness	2023 (12/1)
Abstract: non-business marketing, autonomy, sustainable competitiveness.
	Júlio Manuel de Sousa Costa; Sara Micaela Moita André; Pedro Mota Veiga; Ricardo Gouveia Rodrigues	Noncommunicable Diseases: A Costly Threat To Global Health Sustainability	2023 (12/1)
Abstract: Noncommunicable diseases, Healthcare costs, Health expenditure.
	Mirna Leko Šimić; Ana Pap Vorkapić; Karla Bilandžić Tanasić	Non-Profit Organization Brand Awareness: Does It Impact Generation Z Prosocial Behavior?	2023 (12/1)
Abstract: NPO brand awareness, prosocial behavior, generation Z, Croatia.
	Helen O’Sullivan; Chris Chapleo; Fiona Cownie	Place Branding In The Context Of Uk ‘New’ Universities	2023 (12/1)
Abstract: Place branding, Identity, Higher education, Non-profit branding, Local culture values.
	Fanny Liska; Ildikó Kovács; Zoltán Veres	Possibilities Of The Csr And Social Marketing In The Health-Conscious Leisure-Time Sports	2023 (12/1)
Abstract: Dietary supplements, Recreational sports, Motivations, Ethical communication, Social marketing.
	Sánchez‑Hernández M.I.; Maldonado‑Briegas J.J.; Romero‑Barba G.	Present And Future Of A Promised Biosphere Reserve In Spain: The Tourism Sustainability Plan Of The Siberia Extremeña	2023 (12/1)
Abstract: Biosphere reserve, Place Marketing, Regional Development, Tourism; Sustainability, Sustainability Plan, Extremadura, Spain.
	Nana Afua Kumiwaa Asante; Marlize Terblanche‑Smit	A Qualitative Exploration Into Young Adults’ Attitudes Towards Testimonial Fear Appeal Advertisements Tailored Against Marijuana Consumption	2023 (12/1)
Abstract: Social marketing, Fear appeal, Marijuana, Testimonials.
	Oscar Licandro; Luis Camilo Ortigueira‑Sánchez	Relationship Between Ideological Prejudices About Private Enterprise And Customers’ Perception Of Social Responsibility: A Study In Peru	2023 (12/1)
Abstract: Corporate Social Responsibility, Customers, Index, Ideological Prejudices, Peru.
	José Luis Vázquez‑Burguete; Ana Lanero‑Carrizo; César Sahelices‑Pinto; José Luis Vázquez‑García; José María Vázquez‑García	Responsible Production And Consumption As An Objective And Requirement Of Sustainable Development	2023 (12/1)
Keywords: Sustainable development, United Nations, Agenda 2030, Responsible production and consumption, SDG12.,
	Àngels Gandia i Morió; Maria‑Teresa Sebastiá‑Frasquet	Assesment Of The Ecollabeling Impact On The Response Of Young Consumers. Differential Analysis Of Environmental Science Degree’S Students	2023 (12/1)
Abstract: Ecolabels, Greenwashing, Young people, Environmental science degree.
	László Csorba	Stability And Restructuring Of Values And Norms Between Parents And Their University Student Children	2023 (12/1)
Abstract: Values, Norms, Socialization, Education.
	João Carlos Izidoro Marques; Nuno Ezequiel Mendes Pais; Pedro Mota Veiga; Ricardo Gouveia Rodrigues	Surgical Average Length Of Stay, Case Mix Surgical Index And Hospital Bed Capacity As Predictors Of Activity In A Hospital Unit	2023 (12/1)
Abstract: Surgical Activity, Average Length of Stay, Case Mix Index, Hospital Bed Capacity, Productivity.
	Noémi Vizi; Erzsébet Hetesi	Sustainability In The Fashion Industry (?)	2023 (12/1)
Keywords: Fashion industry, Fast fashion, Sustainability, Consumption.,
	José Luis Vázquez‑Burguete; Ana Lanero‑Carrizo; César Sahelices‑Pinto; José Luis Vázquez‑García; José María Vázquez‑García; María Purificación García‑Miguélez	Sustainable Development: From Its Antecedents To The Mdgs, Sdgs And Glgs	2023 (12/1)
Keywords: Sustainable development, Brundtland Report, Millennium Development Goals (MDGs), Sustainable Development Goals (SDGs), Good Living Goals (GLGs).,
	Tamayo, U.; Castillo, J.	The Bioeconomy Approach For A Sustainable Production And Consumption System	2023 (12/1)
Abstract: Bioeconomy biomimetic, Biological systems, Sustainable production, Well-being.
	Oscar Licandro; Luis Camilo Ortigueira‑Sánchez; Gisell Pinochet; Enrique Bianchi; Samuel Goizueta; et al.	The Concept Of Corporate Social Responsibility Taught In Latin American Universities: An Analysis From The Perspective Of Management Students	2023 (12/1)
Abstract: Corporate Social Responsibility, Students, Interpretation, Latin America, Undergraduate programs.
	Ademola Ajeyomi; Barbara Czarnecka; Karin Moser	The Dilemma Between Omni-Cultural Versus Mono-Cultural Branding In Multicultural English Towns: Is Appealing To ‘All’ More Effective Than Appealing To ‘One’?	2023 (12/1)
Abstract: Cultural, branding Cultural diversity, Cultural self-congruence, Individual multiculturalism, Need for cognitive closure.
	Wilson Ndasi B.	The Effect Of Culture Drivers On Customer Engagement In International Cause-Related Marketing	2023 (12/1)
Abstract: Cause-related marketing, Consumer Engagement, Culture, Charity donating norm, Religion/Religiosity, Collectivism/Individualism.
	Muhammet Ali Tiltay; Mahmut Sami İşlek; Ayhan Akpınar; Tayfun Şaan; Mustafa Enes Tepe	The Effect Of Employee Attitudes On Satisfaction And Loyalty: The Mediating Role Of Employee Volunteering	2023 (12/1)

	Julio Simao dos Santos; Emerson Wagner Mainardes; Silveli Cristo de Andrade	The Effects On Corporate Reputation Of Philanthropy, Corporate Social Irresponsibility, And Customer Value Orientation	2023 (12/1)
Abstract: Philanthropy, Customer-related corporate social irresponsibility, Compliance, Policies and rules, Corporate image, Corporate reputation, Customer value orientation.
	Maria Nieves Fernández López	The Impact Of Social Media Strategy On The Internationalisation Of Smes And Sustainability	2023 (12/1)
Abstract: Social Media, Internationalisation of SMEs, Sustainability.
	Carmen Pérez Cabañero; Amparo Cervera Taulet; Rocío Rejón Heredia	The Impact Of Authenticity On Visitors’ Nostalgia And Behavioural Intentions In A Heritage Museum	2023 (12/1)
Abstract: Museum, Authenticity, Nostalgia, Memorability, Behavioural intentions.
	José Luis Vázquez‑Burguete; Ana Lanero‑Carrizo; César Sahelices‑Pinto; José Luis Vázquez‑García; José María Vázquez‑García	The Influence Of Training And Information On Sustainable Consumption: An Experimental And Prospective Neuromarketing Study	2023 (12/1)
Keywords: Sustainable development, Responsible production and consumption (SDG12), environmental labelling, Neuromarketing, Eye-tracking.,
	Rubia Bottacine Dalvi; Emerson Wagner Mainardes; Lara Mendes Christ Bonella Sepulcri	The Relationship Between Nonprofit Density And Socioeconomic Indicators In An Emerging Country	2023 (12/1)
Abstract: Nonprofit density, Socioeconomic Indicators, Development.
	Hina Yaqub Bhatti; M. Mercedes Galan‑Ladero; Clementina Galera‑Casquet	The Role Of Religiosity In Shaping Consumer Attitudes Towards Cause-Related Marketing In The Asian Market: Evidence From Pakistan	2023 (12/1)
Abstract: Cause-Related Marketing (CRM), Religiosity, Attitude toward CRM, Pakistan.
	Veronika László	The Social Representation Of Local Food Amongst Students	2023 (12/1)
Abstract: Local food, Social Representation, Free association game, Awareness-raising, Short food supply chains.
	Gelareh Salehi; Estela Díaz; Raquel Redondo	The Stages Of Change In The Veganism Journey: An Abductive Approach On The Transtheoretical Model (Tm) And The Precaution Adoption Process Model	2023 (12/1)
Abstract: Veganism, The Transtheoretical Model (TM), The Precaution Adoption Process Model (PAPM), The Transtheoretical Adoption and Avoidance Process Model (TAAPM).
	Eszter Németh; Júlia Tobak; Beáta Fehérvölgyi	Third Mission Of Universities: Response To The Global Challenges	2023 (12/1)
Abstract: University, Third mission, Social, Innovation, Challenge.
	Ana Maria Soares; Aline Carvalho	Understanding Consumers’ Green Consumption Behavior Through Buying Local	2023 (12/1)
Abstract: Local purchasing, Sustainable consumption, Environmental concern, Theory of Planned behaviour.
	Carmen Pérez Cabañero; Barbara Caemmerer; Abraham Vizcarra	Understanding Resistance Towards Sustainable Virtual Assistants	2023 (12/1)
Abstract: Resistance to Innovation, Technology Acceptance Theory, Virtual Assistant.
	Merve Coşkun Ekinci; Ali Emre Aydın	What If I Know The Brand – The Role Of Brand Familiarity In Mitigating The Negative Effect Of Greenwashing	2023 (12/1)
Abstract: Greenwashing, Skepticism, Brand Familiarity, Moderation.

p-ISSN 2063-8248 e-ISSN 2064-0188