12 / 1 (July 2023)
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Author(s)
Title
Year
Nana Afua Kumiwaa Asante
;
Marlize Terblanche‑Smit
A Qualitative Exploration Into Young Adults’ Attitudes Towards Testimonial Fear Appeal Advertisements Tailored Against Marijuana Consumption
2023
(12/1)
Abstract:
Social marketing, Fear appeal, Marijuana, Testimonials.
p-ISSN 2063-8248 e-ISSN 2064-0188
© Pannon Management Review 2012 - 2023