Abstract: International market for higher education is characterized by an increasing level of globalization and the acceleration of the international integration process. The increase in the number of collaborations and the formation of networks play an increasingly important role in higher education. The institutional strategies for the competitiveness of higher education’s competition in the market today transcend national markets and justify the development of international / global strategies. The training of a workforce with the appropriate level of higher education can be implemented with the involvement of domestic and foreign institutions. In the case of higher education institutions, the focus of the process of internationalization is primarily on exploiting the opportunities for student mobility.