12 / 1 (July 2023)
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Author(s)
Title
Year
Vinod Malkar
;
Ritesh Patel
;
Viral Bhatt
;
Sudhir Pandey
;
Sujo Thomas
A Hybrid Sem-Ann-Nca Approach To Predict The Factors Influencing Csr Authenticity And Crm Purchase Intentions: An Attribution Theory Perspective
2023
(12/1)
Abstract:
Cause-related marketing, CSR authenticity, CRM purchase intention, CSR motives, attribution theory.
p-ISSN 2063-8248 e-ISSN 2064-0188
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