12 / 1 (July 2023)
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Author(s)
Title
Year
Hina Yaqub Bhatti
;
M. Mercedes Galan‑Ladero
;
Clementina Galera‑Casquet
The Role Of Religiosity In Shaping Consumer Attitudes Towards Cause-Related Marketing In The Asian Market: Evidence From Pakistan
2023
(12/1)
Abstract:
Cause-Related Marketing (CRM), Religiosity, Attitude toward CRM, Pakistan.
p-ISSN 2063-8248 e-ISSN 2064-0188
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