Abstract: The development of rural areas is a crucial challenge in our days. The revival of traditions and conventional jobs can be important tools for the progress of different regions and can help to attract more visitors. Showing traditional products and the life style can offer an extremely interesting, impressive experience for the visitor. Local products are also related to the matter of sustainability. Furthermore, other significant elements come also to the fore, like: local value creation, strengthening ruralties, job creation related to economic restructuring and changing attitudes. Thematic routes can contribute to the touristic exploitation of yet untapped capabilities. The primary goal of these routes are education, dissemination of knowledge, the establishment of cooperation, the protection of the environment and the traditions; or the implementation of various development projects. They are beneficial for the local community from an environmental, social and economic point of view as well. They are capable of deflecting the mass tourism; most of them call for the use of environmental-friendly modes of transport. Further the benefit is realized at the local population, and they significantly contribute to the exploration, development and preservation of local values. Furthermore, these routes strengthen social cohesion and local identity and promote the survival of traditional knowledge. In the framework of the 4 Towers Project different actions were initiated to draw attention to the work of local producers of the Hungarian–Croatian border region. Among others project partners collected local producers working in the region in one thematic route. In order to examine the acceptance and long-term sustainability of the 4 Towers thematic route an empirical research was carried out among affected local producers in the region. In present paper our aim is to determine the elements, which can contribute to the successful establishment and operation of the thematic route. Further the research has measured the willingness of local producers to cooperate, since the common initiation and unity of the local community is inevitable in order to operate thematic routes successfully.
Abstract: Numberless researches and theories were born in the topic of project and project management during the last decades. However there is an area, which interpretation is different from the traditional approaches in several aspects: the definition and interpretation of tender projects has been less in the focus of researchers so far. In the first part of the study I am going to partly make up for this shortcoming; then I would like to underline the surprisingly important role of tender projects through the example of the higher education sector. My empirical research was focusing especially on the cross-border tender projects. I analysed the projects implemented in the frame of cross-border co-operation (CBC) programmes between 2007 and 2013. I had focused on the projects of the Hungary-Croatia, Slovenia-Hungary and Austria-Hungary CBC programmes and tried to identify the role of higher educational institutions. An intention of the study was to draw the attention to the appearance of higher education in the cross-border tender projects and based on the previous empirical researches to highlight the possible key of success. During the research I have concluded that seven factors contribute substantially to the success of cross-border projects. These are the role of the project manager, the consciousness of the project processes, the on the job type knowledge sharing, the competences deriving from the project manager personality, the learned competences of the project manager, his or her external motivation and internal motivation factors. As a lock-up of my essay I have conceived those steps, along which a higher educational institution can tread on the project management maturity path.