Abstract: Co-creation in the economic sense manifests itself in the interaction between the company and the consumer. This research presents a qualitative study of consumer decision-making in the service market, exploring the co-creation content in user preferences. The research investigated two areas. One is the beginning of the service selection process, important aspects emerging in the information gathering and consideration phase, with a focus on service products in the tourism and HORECA sectors. Empirical research is based on focus group interviews, where the deeper context of the transcripts was explored using text analysis software. In examining the texts, it was revealed that the occurrence of concepts related to co-creation was remarkable. Based on the code structure in the text, the following user expectations for co-creation can be associated: communication, value proposition, availability, flexibility and experience. In addition, service complexity affects the customer’s expectations of co-creation and the expectations of potential consumers separate according to their personality. The results of the research have been built in a proposed model to identify co-creation expectations. From the point of view of service marketing theory, it can be concluded that co-creation is a combination of adaptation and active client policy. At the same time, the revealed model gives the company the opportunity to improve quality management.
|Annamária Sasné Grósz;|
Abstract: In our globally cosmopolitan world that we are living right now, no matter where we come from, what language we are speaking, what kind of career we have, we all want to improve our lives in hope that it would be continuously becoming better and better. Obviously, it is true that every human-being on earth wants to have a life filled with comfortability and ability to enjoy life events. Through this sentiment a so-called “quality of life” is a key tool which particularly identifies how people live their lives as well as the experience of an individual. Therefore, quality of life is immensely subjective since people define the concept differently based on material, physical, spiritual, emotional, intellectual, and social well-beings. This paper explores the role of social network, sleeping quality and external conditions that might trigger stress in international and native students’ quality of life at a European institution. Furthermore, it studies how these basic elements are connected to each other and it discovers our students’ feelings, experiences and expectations. Based on the primary research structured focus groups interviews were conducted among international students from different countries, especially at bachelor level. The findings suggest that international students’ problems related to their quality of life also have a strong impact on changing the higher education institution. Based on the results we can improve our students’ quality of life, thereby retain them, and ultimately, we will be able to extend student’s lifetime value
|Ildikó Virág Neumann;|
Abstract: The Balaton region is the most popular tourist destination in Hungary among domestic travellers, and the second most visited destination for foreign guests. The largest lake in Central Europe awaits visitors all year round, with a tourist offer to each seasons, unique natural and cultural attractions and programs as well. Seasonality is still a major problem. The goal is to find solutions to ensure a high quality of life and working environment for the local residents living and working in the region throughout the year and also to increase the length of stay of tourists visiting the Lake Balaton area and the development of institutions and organizations that can respond flexibly to changing needs. The concept of Circular Economy has possibilities for tourism industry to achieve higher sustainability in hotel, food and spa services and the material flows of energy and water. The tourism industry has to address environmental problems and carry out the transition to a circular economy. The outbreak of the pandemic has been putting unprecedented pressure on EU tourism ecosystem as well. The implementation of Circular Economy principles can contribute to more positive impacts in tourism industry