Zoltán Veres2017
Judit Sulyok;
 Katalin Lőrincz
Keywords: Balaton, tourism, waterside, destination,
Abstract: Being an iconic destination in Hungary, the Lake Balaton and its surroundings do play a significant role in tourism. Although the area’s recreational history dates back to the 19th century, image has been strongly formed by the mass tourism decades. The tourism trends, among them the restructuring of demand, has brought new challenges for the destination struggling with strong temporal and spatial imbalance of visitor flows. Nowadays, besides the ‘measurable’ tourism, the area offers unforgettable experiences also for non-conventional tourists (e.g. VFR, second home owners, oneday visitors). This article seeks to provide a short overview of the theoretical background of waterside areas as tourism destination, furthermore gives a summary of the current situation.
Annamária Kopek;
 Erika Józsa;
 Anna Knauer
Keywords: national park, ecotourism, natural environment, visitor management,
Abstract: The Balaton Uplands (Balaton-felvidéki) National Park celebrates the 20th anniversary of its foundation in 2017. The national park, located on a 57,019 hectares large area north of Lake Balaton and in the Kis-Balaton region, was established by uniting six separate Landscape Protection Areas, thus creating a mainly contiguous ecological system in Balaton Uplands (Balaton-felvidék) and its surroundings. In 1979, Kis-Balaton, an extensive marshland with an outstanding biodiversity to the west of Lake Balaton, was declared a protected area according to the international Ramsar Convention. Another geographical unit of the national park, the Tihany Peninsula received from the Council of Europe the European Diploma for Protected Areas in 2003, recognising its exceptional geological heritage of European importance and the high efficiency of nature conservation management on the peninsula. Inside the national park area and also beyond its borders there are various Natura 2000 sites, contributing to the conservation of habitats, plant and animal species of European importance. The more than 3200 km2 large Bakony–Balaton UNESCO Global Geopark – including most of the national park area – sets the aim of preserving abiotic natural assets, interpreting the rich geological, natural and cultural heritage of the geopark and raising awareness of their social significance. Interpreting the rich protected natural heritage of these areas and the cultural assets linked to nature is an important aim of the directorate. Visitor centres and visitor sites serve this goal during the holiday season and also throughout the year. Guided nature tours, geotours and adventure caving tours, activity days for families and school groups, handcrafts workshops and the national park’s presence at numerous events also contribute to raising awareness of the importance of the highly diverse natural and cultural heritage of the region and the importance of their protection. Several promotional tools serve the visibility of the directorate’s goals, activities and ecotourism offer, including multi-language websites, a Smartphone application, several Facebook and Instagram sites, a You Tube channel, newsletters, publications, oral presentations and other events. With the growing number of ecotourism events and visitor sites (presently 3 visitor centres and 11 visitor sites) and with the rising number of visitors – almost half a million registered visitors in 2016 – the successful management of the ecotourism-related facilities and services of the national park directorate has become a great challenge during the last years.
Csilla Nezdei2017
Keywords: local product, horticulture, home made product, seasonal difference,
Abstract: Nowadays touristic areas face many challenges regarding capacity utilization, competition and the seasonal fluctuation of touristic products. In Hungary, the Balaton Resort Area (BRA) illustrates the seasonal differences well both in the demand of touristic products and in the visits to the particular attractions. The aim of this study is to present the seasonal characters of the consumers’ usage of space and its appearance in the consumer trends and products. The market operators’ aspect shows the role of management in this case. The own face-to-face survey and researcher observations can interpret the differences between the three measured intervals (preseason, season and off-season). Although the satisfaction of local needs is considered as the main role of marketplaces in preseason, in the peak season touristic effects can be observed: the touristic demand occurs mainly by the low intensity catchment area of property owners and visitors. The off-season combines the previous periods with their characters. The supply and demand of marketplaces may involve a few niche opportunities which could vary the product portfolio. The market food supply is provided by both local producers and traders, not only from the region but also from wider zone. The appearence of goods in the market depends on the national laws restricting the status of vendors, the selling types of goods and the management side (attitude, activity of operators, etc.).
Zoltán András Dániel;
 Viktória Csizmadiáné Czuppon
Keywords: SME, growth, EU funds, performance,
Abstract: The Hungarian micro, small and medium enterprises (SMEs) has the possibility to have access to development resources. The Economic and Competitiveness Operational Programme and The Economic Development Operational Programme (EDOP) support SME’s with billions of EU and national non-refundable funds. In our quantitative research, we made a database using data of medium enterprises who received funds between 2004 and 2013 (EDOP founds), the database was completed using data from the enterprises’ annual reports. We used the balance sheet to obtain data on company assets, income statement to obtain income, expenses and earnings before taxes data. We collected all listed data for the previous years and following periods (between 2006 and 2013). In this study, we analyzed performance indicators based on assets and profitability of company, for periods following the financial fund get from the above-named programs. The research enabled to map the growth path following the grants. This study confirmed the necessity of direct funds for SME companies following their strategical growth path, and gives advice for the future resource allocation. These advices may be integrated as criteria for resource award in the future.
Eszter Madarász2017
Keywords: social network analysis, DMO organisation, destination management, tourism destination,
Abstract: Since the end of the 20th century and the start of the 21st century networks related to various aspects of human life have been present and more intensively brought to the focus of scientific research or even in interpreting problems and phenomena of everyday life. This approach provides tourism with plenty of new information, since previous research methodologies did not allow an objective and structured description of tourism, learning relations among actors, and introducing their impact on the entire system. It is especially important for tourism destinations, since an appropriate network of actors and tourism suppliers on the supply side is not only a precondition to marketability but also one of the key tools in. At present, networking has certainly attracted the attention of Hungarian tourism researchers, but no specific network has been analysed yet. The first paper in this very topic was published in 2013 in Hungarian Geographical Bulletin, whereas this paper aims to present further possibilities provided by this approach. This empirical research presents the analysis of the members’ connections takes place in case of the Veszprém Tourism Association with the help of network analysis. By analysing the density, indegree and outdegree centrality, and prestige of the members of the association it can be concluded that the management of the Veszprém Tourism Association is in harmony with the power positions taken within the networks, and the actors with highest level of local recognition, prestige, and power control and manage the life of the association. Additionally, this method made the management aware of the actors in peripheral position.
Zsófia Papp;
 Katalin Molnárné Barna;
 Petra Gyurácz‑Németh
Keywords: tourism tax, Balaton Region, time series rank of the settlements,
Abstract: Nowadays, tourism tax has gained importance. To achieve the tourism programme’s objectives for 2020, financial resources are also needed to reach sustainability. In that regard, tourism tax has a key role. The National Tourism Development Concept clearly sets out economic recovery impact of the reinvested financial resources. This multiplier impact is greater than in other sector. However, the guest nights tax is one of the most disputed tax form in Hungary. There is no agreement on the goals of this tax – even within professional circles. The question is if it should serve as a base for tourism development or it should be only one part of the whole budget of local governments. Each settlement has different facilities for tourism and also different amount from this kind of tax, so professionals vote in favour of one or the other side depending on these factors. The aim of the paper is to analyse the tourism tax in a relatively long period of time between 2000 and 2013 in the settlements of the Balaton Region. The results show that the amount of the tourism tax highly varies in case of the different settlements of the Balaton Region. This variability can be called a tendency, which is definitely shown by the trend analysis the authors executed in the time period 2000–2013. There is high concentration in the tourism tax among the settlements in the sample. The analyses show that through this long period of time, there were only 7 settlements which provided the 64% of all tourism tax. On that basis, it may be considered, that the tourism tax in terms of volume shows a strong concentration in the Balaton Region.
Viktória Csizmadiáné Czuppon2017
Abstract: Supporting of education is the best way to drive out economics from the recession and make future inclusive. According to the classic literature, the Universities’ first role is to educate, second one is to research, third one is to transfer the knowledge, and the fourth is to transfer the appropriate knowledge. At the local level, we have to try to make a sustainable and continuous cooperation between in local stakeholders to reach successful, local value-based economic growth. At the University of Pannonia, there is a live and active program to involve students to local economic development. Via field trips (‘research camp’), we go to settlements which are willing to cooperate with us, and survey them according to the discussed topics and needs. We combine our theoretical knowledge with local stakeholders’ knowledge and share practical knowledge at the University and in settlements, as well. This summary introduces what kind of teaching methods could be successful to develop students’ ability to generate ideas, and how can we motivate them to be creative. The paper focuses on the process and shows the possible results of this kind of empirical research realized in the framework of higher education. The University of Pannonia has many type of cooperation among local stakeholders, like ngo sector, local governments, and different type of associations. Via these relationships, the University takes part in local and international projects.
Gábor Bódis2017
Abstract: Launched in 1952 the above journal used to be entitled Geographical Bulletin (’Földrajzi Értesítő’) for decades, has been published by the Research Centre for Astronomy and Earth Sciences Geographical Institute of the Hungarian Academy of Sciences. The prestigious international magazine edited by its highly-ranked international editorial board, has been published in English language with its present title since 2009. With four issues per year, including colorful illustrations, the journal is indexed by Scopus, and it is rated Q3 in the Scimago database. The scope of this short review is to underpin the important role of the magazine in the field of tourism research publication.
p-ISSN 2063-8248 e-ISSN 2064-0188
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