Abstract: Working people find it difficult to provide necessary rest for themselves. There are several factors forcing them to give up regeneration, even by abusing their own health. New environments generate different kinds of impulses making us forget the everyday life completely. The essence of relaxation lies in getting away from the rat race, not in idleness. This research is meant to demonstrate our changed motivations, holiday expectations and possible barriers to relaxation. The location of the empirical research is Zala County, where 508 employees were asked to fill in a questionnaire in a quantitative omnibus survey. The applicants were represented by gender. Trends in tourism have changed fundamentally in the last few years and decades, giving priority to staying young and healthy. Nowadays active tourism and seeking out new experiences have key roles. People living in the 21st century require constant improvement in all aspects of life. People tend to prefer new, undiscovered adventures to routine. The research covers the preferred aspects to decide about holidays, the ways to find leisure facilities, the changed travel patterns due to the financial crisis and the threats of terrorism, as well as factors influencing the decision-making process. In order to rise the residence time and the number of tourists, we have to offer “complex adventure packages”, which requires cooperation between ventures of different type. Each destination must strive to become a brand. They have to accomplish that both local residents and visitors have pleasant experience/image connected to the area, which makes them stay or return. One of the most effective marketing activities is turning experiences into a brand. Effective marketing tools may include a suitable Website, PR, Search Engine Optimization, leaflets, brochures, online advertisements, souvenirs and other branded products, but the major factor is the satisfied guest, which requires an appropriate organisational structure.
Abstract: The development of rural areas is a crucial challenge in our days. The revival of traditions and conventional jobs can be important tools for the progress of different regions and can help to attract more visitors. Showing traditional products and the life style can offer an extremely interesting, impressive experience for the visitor. Local products are also related to the matter of sustainability. Furthermore, other significant elements come also to the fore, like: local value creation, strengthening ruralties, job creation related to economic restructuring and changing attitudes. Thematic routes can contribute to the touristic exploitation of yet untapped capabilities. The primary goal of these routes are education, dissemination of knowledge, the establishment of cooperation, the protection of the environment and the traditions; or the implementation of various development projects. They are beneficial for the local community from an environmental, social and economic point of view as well. They are capable of deflecting the mass tourism; most of them call for the use of environmental-friendly modes of transport. Further the benefit is realized at the local population, and they significantly contribute to the exploration, development and preservation of local values. Furthermore, these routes strengthen social cohesion and local identity and promote the survival of traditional knowledge. In the framework of the 4 Towers Project different actions were initiated to draw attention to the work of local producers of the Hungarian–Croatian border region. Among others project partners collected local producers working in the region in one thematic route. In order to examine the acceptance and long-term sustainability of the 4 Towers thematic route an empirical research was carried out among affected local producers in the region. In present paper our aim is to determine the elements, which can contribute to the successful establishment and operation of the thematic route. Further the research has measured the willingness of local producers to cooperate, since the common initiation and unity of the local community is inevitable in order to operate thematic routes successfully.