Author(s)
Title
Year
Zoltán Veres2023
(12/1)
 
Ademola Ajeyomi;
Barbara Czarnecka;
Karin Moser
2023
(12/1)
Abstract: Cultural, branding Cultural diversity, Cultural self-congruence, Individual multiculturalism, Need for cognitive closure.
 
Nana Afua Kumiwaa Asante;
Marlize Terblanche‑Smit
2023
(12/1)
Abstract: Social marketing, Fear appeal, Marijuana, Testimonials.
 
Rita Balla;
László Józsa
2023
(12/1)
Abstract: contemporary art market, transaction, marketing in arts, gallery owner, culture.
 
Raimundo Pericles Matos Barros;
Maria Mercedes Galan‑Ladero
2023
(12/1)
Abstract: cause-related marketing, corporate social responsibility, systematic literature review, bibliometric analysis, content analysis
 
Hina Yaqub Bhatti;
M. Mercedes Galan‑Ladero;
Clementina Galera‑Casquet
2023
(12/1)
Abstract: Cause-Related Marketing (CRM), Religiosity, Attitude toward CRM, Pakistan.
 
Carmen Pérez Cabañero;
Amparo Cervera Taulet;
Rocío Rejón Heredia
2023
(12/1)
Abstract: Museum, Authenticity, Nostalgia, Memorability, Behavioural intentions.
 
Carmen Pérez Cabañero;
Barbara Caemmerer;
Abraham Vizcarra 
2023
(12/1)
Abstract: Resistance to Innovation, Technology Acceptance Theory, Virtual Assistant.
 
Chris Chapleo;
Kati Suomi
2023
(12/1)
Abstract: Internal marketing, Internal branding, Marketing infrastructure, Branding, Employee branding.
 
Júlio Manuel de Sousa Costa;
Sara Micaela Moita André;
Pedro Mota Veiga;
Ricardo Gouveia Rodrigues
2023
(12/1)
Abstract: Noncommunicable diseases, Healthcare costs, Health expenditure.
 
László Csorba2023
(12/1)
Abstract: Values, Norms, Socialization, Education.
 
Rubia Bottacine Dalvi;
Emerson Wagner Mainardes;
Lara Mendes Christ Bonella Sepulcri
2023
(12/1)
Abstract: Nonprofit density, Socioeconomic Indicators, Development.
 
Elena Dinu;
Alexandra Zbuchea;
Florina Pînzaru;
Valentin Stoica
2023
(12/1)
Abstract: University marketisation, Academic ethics, Public marketing, Student moral development.
 
László Dinya;
Anikó Klausman‑Dinya
2023
(12/1)
Abstract: non-business marketing, autonomy, sustainable competitiveness.
 
Piotr Dzik;
Anna Adamus‑Matuszyńska
2023
(12/1)
Abstract: Neoliberal Zeitgeist, Place branding and marketing, Polish Genius Loci, Brand culture.
 
Merve Coşkun Ekinci;
Ali Emre Aydın
2023
(12/1)
Abstract: Greenwashing, Skepticism, Brand Familiarity, Moderation.
 
Ida Ercsey2023
(12/1)
Abstract: Health-related services, Co-creation Behaviour, Service outcomes.
 
Katalin Formádi;
Katalin Lőrincz
2023
(12/1)
Abstract: Sustainable festivals, Event management education, Communicational channels, Role of the university.
 
Dávid Máté Hargitai;
Annamária Sasné Grósz
2023
(12/1)
Abstract: Collaborative learning, Hungary, Intercultural competence, Online collaboration.
 
S. A. Kasaiyan;
I. Caro;
J. Mateo;
D.D. Ramos
2023
(12/1)
Abstract: meat extender, pulse, cooked sausage, sustainability, appropriate technology.
 
Veronika Keller;
Ida Ercsey;
Ágnes Kovácsné Tóth
2023
(12/1)
Abstract: Health behaviour and awareness, Lifestyle apps, Focus groups, Motivation, Refusal of LS apps.
 
Ridvan Kocaman2023
(12/1)
Abstract: Nonprofit Organizations, Volunteer Engagement, Value Co-Creation.
 
Caterina Ladeira;
Rui Pinto;
Ricardo G. Rodrigues;
Pedro Mota‑Veiga
2023
(12/1)
Abstract: Happiness, Quality of Life, Health, Living conditions.
 
Veronika László2023
(12/1)
Abstract: Local food, Social Representation, Free association game, Awareness-raising, Short food supply chains.
 
Rozélia Laurett;
Silveli Cristo‑Andrade;
Davi Maciel Mantovaneli;
Ana Nave;
Arminda do Paço
2023
(12/1)
Abstract: Systematic Literature Review, Bibliometric Analysis, Intrapreneurship, Corporate Social Responsibility
 
Oscar Licandro;
Luis Camilo Ortigueira‑Sánchez
2023
(12/1)
Abstract: Corporate Social Responsibility, Customers, Index, Ideological Prejudices, Peru.
 
Oscar Licandro;
Luis Camilo Ortigueira‑Sánchez;
Gisell Pinochet;
Enrique Bianchi;
Samuel Goizueta;
et al.
2023
(12/1)
Abstract: Corporate Social Responsibility, Students, Interpretation, Latin America, Undergraduate programs.
 
Fanny Liska;
Ildikó Kovács;
Zoltán Veres
2023
(12/1)
Abstract: Dietary supplements, Recreational sports, Motivations, Ethical communication, Social marketing.
 
Maria Nieves Fernández López2023
(12/1)
Abstract: Social Media, Internationalisation of SMEs, Sustainability.
 
Meriem Maazoul;
Sirine Haj Taieb;
Sihem Larif
2023
(12/1)
Abstract: Non-profit organization, Challenges, Marketing, Communication.
 
Vinod Malkar;
Ritesh Patel;
Viral Bhatt;
Sudhir Pandey;
Sujo Thomas
2023
(12/1)
Abstract: Cause-related marketing, CSR authenticity, CRM purchase intention, CSR motives, attribution theory.
 
João Carlos Izidoro Marques;
Nuno Ezequiel Mendes Pais;
Pedro Mota Veiga;
Ricardo Gouveia Rodrigues
2023
(12/1)
Abstract: Surgical Activity, Average Length of Stay, Case Mix Index, Hospital Bed Capacity, Productivity.
 
Àngels Gandia i Morió;
Maria‑Teresa Sebastiá‑Frasquet
2023
(12/1)
Abstract: Ecolabels, Greenwashing, Young people, Environmental science degree.
 
Katalin Nagy;
István Piskóti;
Anita Marien;
Adrienn Papp
2023
(12/1)
Abstract: Social marketing, Small-town development, Holistic strategic frame model, Slow-principle, Creative tourism development and creation.
 
Wilson Ndasi B.2023
(12/1)
Abstract: Cause-related marketing, Consumer Engagement, Culture, Charity donating norm, Religion/Religiosity, Collectivism/Individualism.
 
Eszter Németh;
Júlia Tobak;
Beáta Fehérvölgyi
2023
(12/1)
Abstract: University, Third mission, Social, Innovation, Challenge.
 
Estibaliz Rodríguez‑Núñez;
Amparo Cervera‑Taulet;
Iñaki Periáñez‑Cañadillas
2023
(12/1)
Abstract: Open Innovation Orientation, Urban Social Innovation Capacity, city management, city networks.
 
Gelareh Salehi;
Estela Díaz;
Raquel Redondo
2023
(12/1)
Abstract: Veganism, The Transtheoretical Model (TM), Consumer behavior, Social marketing.
 
Gelareh Salehi;
Estela Díaz;
Raquel Redondo
2023
(12/1)
Abstract: Veganism, The Transtheoretical Model (TM), The Precaution Adoption Process Model (PAPM), The Transtheoretical Adoption and Avoidance Process Model (TAAPM).
 
Sánchez‑Hernández M.I.;
Maldonado‑Briegas J.J.;
Romero‑Barba G.
2023
(12/1)
Abstract: Biosphere reserve, Place Marketing, Regional Development, Tourism; Sustainability, Sustainability Plan, Extremadura, Spain.
 
Julio Simao dos Santos;
Emerson Wagner Mainardes;
Silveli Cristo de Andrade
2023
(12/1)
Abstract: Philanthropy, Customer-related corporate social irresponsibility, Compliance, Policies and rules, Corporate image, Corporate reputation, Customer value orientation.
 
Mirna Leko Šimić;
Ana Pap Vorkapić;
Karla Bilandžić Tanasić
2023
(12/1)
Abstract: NPO brand awareness, prosocial behavior, generation Z, Croatia.
 
Ana Maria Soares;
Aline Carvalho
2023
(12/1)
Abstract: Local purchasing, Sustainable consumption, Environmental concern, Theory of Planned behaviour.
 
Ângela L. Sousa;
Beatriz Casais;
Ana Maria Soares
2023
(12/1)
Abstract: Healthvertising, Health halo effect, Non-food Packaging, Purchase behavior.
 
Sandra Stötzer;
Katharina Kaltenbrunner
2023
(12/1)
Abstract: Cause related marketing, Cooperation motives, Corporate social responsibility, Financial and value-based motives, Systematic literature review.
 
Sandra Stötzer;
Katharina Kaltenbrunner
2023
(12/1)
Abstract: Goods in kind, (Marketing of) in-kind donations, Nonprofit organizations, Product philanthropy, Resource management.
 
Helen O’Sullivan;
Purificación Alcaide‑Pulido
2023
(12/1)
Abstract: Wellbeing, eLearning, Quality of life, University 4.0, Cultural diversity.
 
Helen O’Sullivan;
Chris Chapleo;
Fiona Cownie
2023
(12/1)
Abstract: Place branding, Identity, Higher education, Non-profit branding, Local culture values.
 
Szilárd Szigeti;
László Józsa
2023
(12/1)
Abstract: Healthcare, Public, Private, Consumer, Hungary, Slovakia.
 
Tamayo, U.;
Castillo, J.
2023
(12/1)
Abstract: Bioeconomy biomimetic, Biological systems, Sustainable production, Well-being.
 
Ana Teixeira;
Marisa R. Ferreira
2023
(12/1)
Abstract: International volunteering, Motivations, Expectations, Human resources practices.
 
Muhammet Ali Tiltay;
Mahmut Sami İşlek;
Ayhan Akpınar;
Tayfun Şaan;
Mustafa Enes Tepe
2023
(12/1)
 
Muhammet Ali Tiltay;
Mahmut Sami İşlek;
Ayhan Akpınar;
Tayfun Şaan;
Mustafa Enes Tepe
2023
(12/1)
 
Júlia Tobak2023
(12/1)
Keywords: family businesses, network, succession, knowledge transfer,
 
José Luis Vázquez‑Burguete;
Ana Lanero‑Carrizo;
César Sahelices‑Pinto;
José Luis Vázquez‑García;
José María Vázquez‑García
2023
(12/1)
Keywords: Sustainable development, United Nations, Agenda 2030, Responsible production and consumption, SDG12.,
 
José Luis Vázquez‑Burguete;
Ana Lanero‑Carrizo;
César Sahelices‑Pinto;
José Luis Vázquez‑García;
José María Vázquez‑García;
María Purificación García‑Miguélez
2023
(12/1)
Keywords: Sustainable development, Brundtland Report, Millennium Development Goals (MDGs), Sustainable Development Goals (SDGs), Good Living Goals (GLGs).,
 
José Luis Vázquez‑Burguete;
Ana Lanero‑Carrizo;
César Sahelices‑Pinto;
José Luis Vázquez‑García;
José María Vázquez‑García
2023
(12/1)
Keywords: Sustainable development, Responsible production and consumption (SDG12), environmental labelling, Neuromarketing, Eye-tracking.,
 
Answin Vilmar2023
(12/1)
Keywords: Marketing of culture, Branding, Brand extension, Concert halls, Visitor loyalty.,
 
Noémi Vizi;
Erzsébet Hetesi
2023
(12/1)
Keywords: Fashion industry, Fast fashion, Sustainability, Consumption.,
 
Zoltán Veres2021
(10/3)
 
Judit Sulyok2021
(10/3)
 
Ágnes Raffay‑Danyi;
 Margit Biermann;
 Zsuzsanna Banász
2021
(10/3)
Abstract: The geographical focus of the research is concentrating on the Balaton highlighted tourism development region located around the largest lake (Balaton) of Central Europe. The research aims to answer the following research questions (Q): Q1. How do locals perceive the labour shortage that characterizes tourism? Q2. Is there a significant relationship between the local job opportunities and the overall satisfaction with the settlement, or it being recommended as a residence or holiday destination? Data from a primary questionnaire survey were used for the analyses. The field work was conducted in 2018-9 and resulted in an evaluable sample of 1201 people. As for the method to assess Q1, the answers were categorized to the related open-ended question: those who perceived the labour shortage in local tourism were asked to provide an example of this. As for the method for answering the more complex Q2, relationship analyses (Kendall’s tau and Cramer’s V) were applied between the closed answers. Based on the results the following theses (T) can be formulated in response to the research questions: T1. There has been a significant labour shortage in the Balaton region in recent years. This affects the quality of services, which in some cases is already perceived by guests. T2. There is significant relationship between the local job opportunities and the overall satisfaction with the settlement, or it being recommended as a residence or holiday destination.
 
Jasna Potocnik Topler2021
(10/3)
Abstract: The purpose of this paper is to point out the significance of the Melania Trump factor and the so called Melania Trump tourism in branding of the Slovene rural town of Sevnica, and in increasing the quality of life of the locals in this small town. The story of the Melania Trump tourism in Sevnica began in 2016, when the Municipality of Sevnica experienced large mass media attention due to the fact that Donald Trump emerged successfully in the American Presidential Campaign. The reason that events in the United States affected a micro Municipality of Sevnica on the banks of the Sava River is the fact that the First Lady of the United States Melania Trump originates from Sevnica. Thus, a small town of less than 5000 inhabitants suddenly appeared in the majority of the world’s most important media, such as ABC, CNN, Washington Post, NBC, Frankfurter Allgemeine Zeitung etc, which had been a big stress for the community at the beginning, but turned out to be a significant potential for the economic development, especially for the local small businesses and local tourism sector. Based on the content analysis and literature review, the article explores the media representation of Sevnica and some of its influences on the community. The research also indicates the relation between the media exposure and the emergence and development of small businesses, such as cafes, restaurants, a hostel and a hotel, and consequently the strategically planned development of tourism.
 
Edit Kővári;
 Szilvia Kántor;
 Judit Pásztor
2021
(10/3)
Abstract: Veszprém as a medium-size city with the nearby Lake Balaton region, won the title of European Capital of Culture (ECoC) for 2023. This is a cultural, social and economic opportunity for the locals and the nation as well. The University of Pannonia, as one of the main alliance institutions of the ECoC (VEB2023) is a driver and an active participant in realising the programs. Therefore it is important to know the community’s attitude. The main goal of the present research is to explore the role of the university community (students, educators and non-educator staff), local identity, quality of life, cultural and emotional intelligence. In this study, the first results are presented as part of an ongoing longitudinal study. Altogether 190 full responses could be analysed out of the 542 received answers. Based on this regarding local identity people were most satisfied with the natural endowments, history of the settlement, attractions, public safety and calmness of the city. At the same time, they were the least satisfied with entertainment opportunities, local public transport, health care, parking and real estate prices. Concerning emotional intelligence, it was no difference on the average level, but significant differences were detected in the self-control dimension between the students and the academic employees. Regarding cultural intelligence, the weakest factor was the cognitive dimension. Furthermore, a significant difference was detected between the students’ and the academic employees’ cognitive and metacognitive dimensions.
 
Lia Bassa;
 Noémi Aleva;
 Chan Inge Yan Fong;
 Amal Das;
 Mullangi Ghopala Krishna Sai Kiran
2021
(10/3)
Abstract: The study aims at the investigation of four international festivals: Mysore Dasara in Karnataka, India, The International Kite Festival in Uttarayan, Gujarat, India, Cheung Chau Bun Festival, Hong Kong and Sziget Festival, Hungary). They cover various cultural tourism attractions including built heritage, world heritage sites, intangible heritage, and religious traditions of several hundred years, musical and performing arts. Obviously, the cultural background, number and involvement of local people is different in each case. The target of examination has been if they are educated or trained to become hosts, whether they really feel positive about being open in a way to receive a great number of foreigners visiting their local, cultural event year by year. Based on heritage and touristic management issues, we take into consideration the role of the festival in tourism, heritage management and the related economic life of the venue as well as that of the given country. The main target of the investigation is to find similarities (benefits and problems) and such issues that might be solved by the exchange of experiences of the local experts. The aim of the research attempts to find general features that make local people profit out of these events and in return, they have the intention to become perfect hosts of these recurring cultural events.
 
2021
(10/3)
 
Zoltán Veres2021
(10/1)
 
Dorota Kwiatkowska‑Ciotucha2021
(10/1)
 
Anita Veres;
 Ildikó Virág‑Neumann
2021
(10/1)
Abstract: International market for higher education is characterized by an increasing level of globalization and the acceleration of the international integration process. The increase in the number of collaborations and the formation of networks play an increasingly important role in higher education. The institutional strategies for the competitiveness of higher education’s competition in the market today transcend national markets and justify the development of international / global strategies. The training of a workforce with the appropriate level of higher education can be implemented with the involvement of domestic and foreign institutions. In the case of higher education institutions, the focus of the process of internationalization is primarily on exploiting the opportunities for student mobility.
 
Dorota Kwiatkowska‑Ciotucha;
 Urszula Załuska;
 Cyprian Kozyra
2021
(10/1)
Abstract: The article is dedicated to the evaluation of universities participating in the Stranger project in terms of the level of preparation for accepting foreign students and lecturers. It contains the most important results of quantitative primary research conducted using the PAPI questionnaire interview method and the recommendations for universities based on them. The research was conducted in the period of December 2018 – March 2019 at all partner universities of the project in two target groups: foreign students and university employees representing both scientists and teachers as well as the university administrative staff. In total, the research covered 366 students and 224 employees. While performing the analyses of the research results we focused on finding possible differences in terms of characteristics such as the country of origin, country of exchange, gender or the character of studies in the case of a group of students, and features such as country, gender, type of work performed, and seniority in the case of university employees. The results of the conducted analyses showed the existence of statistically significant differences, mainly in the case of such characteristics as country, type of studies and type of work performed.
 
Christos Akrivos2021
(10/1)
Abstract: The research is to identify all potential barriers that result from the lack of proper preparation of students before studying at a foreign university and make full and effective adaptation in the new environment difficult. One of the research tools is in-depth interview. The objectives are the identification of factors that impede the students’ full and effective adaptation in the new academic environment. These factors are: communication in a foreign language; different teaching and evaluation system; incorrect flow of information and cultural differences. The findings confirm the project’s main hypothesis about the students’ difficulties when going international for their studies. The problems are more or less the same no matter the nationality and the sex of the students. The basic problems have to do with the communication, culture and everyday arrangements at home and at the university, e.g. secretariat or academic staff announcements and course organization.
 
Andriy Krysovatyy;
 Yuriy Hayda;
 Olha Sobko;
 Oleh Chukhnii
2021
(10/1)
Abstract: This article highlights the results of research carried out by partner universities as part of the Erasmus+ project “International mobility – opportunity and problem. Proper preparation of the university for international students” in 2019. This article provides data on the intensity and character of the process of international mobility of students in various European countries and the results of the classification of these countries by a set of indicators. Desk research analyses on problems in various universities in EU countries mainly in terms of searching for good practices was applied. Information from study portals, webpages of universities in 24 European countries was collected and analysed. A list of good practices used by European universities to assist international students by choice of university, majors and courses of study, provision of accommodation, adapting to the new cultural and language environment and by other organizational and educational situations was compiled. Existing experience and insights of European universities were used during the preparation of the project document “Manual for the university. How to prepare for the reception of international students”.
 
Ildikó Virág‑Neumann;
 Anita Veres;
 Tünde Vajda
2021
(10/1)
Abstract: Due to globalisation and the fast growing number of international projects and assignments companies are in some way involved in international negotiations and therefore they have to deal with intercultural issues. In recent years, for students and teachers alike, the main goals of mobility have been learning and teaching in different environments as well as learning languages and benefiting from cross-cultural experiences. The paper is based on research which analyses the instance of meeting individuals from different cultures as a source of conflict; it looks into the interactions concerned, the values, beliefs, assumptions and behaviour of the parties involved. The purpose of this study was to identify important elements that the Polish, Ukrainian, Greek and Hungarian students experienced while studying together with international students. This is based on a quantitative (online questionnaire) primary research, conducted at universities in Poland, Hungary, Greece and Ukraine. Based on the results of the research we can gain information in order to prepare to reduce cultural shock and adaptation time for foreign students in their new environment.
 
Ildikó Virág‑Neumann;
 Anita Veres;
 Tünde Vajda
2021
(10/1)
Abstract: The main goal of the focus group discussion is to improve the preparation of the university for the process of internationalisation. The universities need to prepare for receiving an increasing number of international students. During this process we would like to minimize the potential problems that the students and lecturers might encounter. A project – specifically the Stranger – was initiated by a team of educators from Poland, Greece, Hungary and Ukraine. The project team produced booklets to help the various stakeholders of the internationalisation process prepare. One of them is to guide foreign students through the reception process. The title of the booklet is: “What should I know before I go to a foreign study/foreign exchange?” The result of the focus group interviews helped in the development of the guide for students who want to study at a foreign university. The booklet was preceded by initial research carried out in three groups of respondents: university administration having contact with foreign students, research and didactic staff conducting classes with foreign students and students from a host country who study together with foreign students. The results of the focus group interviews were intended to identify all potential problems in the new environment that might be eliminated if students were properly prepared before embarking upon studying in a foreign university.
 
M. Agnieszka Pietrus‑Rajman2021
(10/1)
Abstract: The internationalization of tertiary education is a process inseparably connected with the cross-cultural competence of all its participants. Professional administrative staff of the university, able to provide information in a competent and substantive manner, effectively interacting with both foreign students and lecturers as well as their colleagues, are the backbone of the process. The article presents the definition and selected models of cross-cultural competence, the role it plays in the performance of professional tasks by administrative employees and the methods (off the job and on the job) that can be used to shape it. Based on the analyses, we formulated specific recommendations for universities.
 
Eirini Arvanitaki;
 Christodoulos K. Akrivos;
 George M. Agiomirgianakis
2021
(10/1)
Abstract: This article is part of the Stranger project, a project aiming to efficiently prepare universities engaged in the internationalization process. This research project resulted in three intellectual outputs: the development of two manuals, one directed towards the preparation of universities in order to receive foreign students, another intended for the preparation of foreign students prior to traveling abroad for their studies. The third output is the designing and preparation of appropriate didactic materials serving as a training tool to prepare university employees contacting foreign students. This article stems from the third output of the project, and as such, it aims through the development of didactic material to bridge the cultural differences often arising between a host university administrative staff and its foreign students.
 
Olena Poradenko;
 Ihor Krysovatyy
2021
(10/1)
Abstract: The paper deals with the topic of international academic mobility in Ukraine. It overviews the literature by both national and international researchers on the issue under investigation and provides a case study of the accomplishments made and pitfalls Ukrainian universities encounter on their integration into the common European educational area. Inconsistent educational legislations between contracting countries, as well as the absence of uniform legal regulations, are stated to be the basic instruments that prevent successful implementing of the programmes on academic mobility and factors of major concern that exacerbate the process of students’ or teaching staff ’s exchanges when addressing the topic of academic mobility in Ukraine. A critical study of the analytical data made it possible to spot an array of administrative, managerial, financial and educational properties and socio-cultural roadblocks that hamper Ukrainian transition into the common European educational area. The authors provide statistics on the top rated countries for Ukrainian outbound academic mobility, and on the top rated Ukrainian universities for inbound academic mobility. The research reveals that outbound academic mobility outweighs the inbound one into Ukraine owing to the fact the procedures of transferring a Ukrainian student to a university abroad are less complicated than those of a foreign student to Ukrainian higher education establishments. Finally, there are suggestions as to how it might be possible to align educational curricula with the European principles of higher education to foster international academic mobility in Ukraine.
 
Zoltán Veres2020
(9/1)
 
Annamária Sasné Grósz;
 Katalin Lőrincz;
 Xia Dehua;
 Tan Panhavaon;
 Letícia Lang
2020
(9/1)
Abstract: In our globally cosmopolitan world that we are living right now, no matter where we come from, what language we are speaking, what kind of career we have, we all want to improve our lives in hope that it would be continuously becoming better and better. Obviously, it is true that every human-being on earth wants to have a life filled with comfortability and ability to enjoy life events. Through this sentiment a so-called “quality of life” is a key tool which particularly identifies how people live their lives as well as the experience of an individual. Therefore, quality of life is immensely subjective since people define the concept differently based on material, physical, spiritual, emotional, intellectual, and social well-beings. This paper explores the role of social network, sleeping quality and external conditions that might trigger stress in international and native students’ quality of life at a European institution. Furthermore, it studies how these basic elements are connected to each other and it discovers our students’ feelings, experiences and expectations. Based on the primary research structured focus groups interviews were conducted among international students from different countries, especially at bachelor level. The findings suggest that international students’ problems related to their quality of life also have a strong impact on changing the higher education institution. Based on the results we can improve our students’ quality of life, thereby retain them, and ultimately, we will be able to extend student’s lifetime value
 
Ildikó Virág Neumann;
 Barbara Varga‑Dani
2020
(9/1)
Abstract: The Balaton region is the most popular tourist destination in Hungary among domestic travellers, and the second most visited destination for foreign guests. The largest lake in Central Europe awaits visitors all year round, with a tourist offer to each seasons, unique natural and cultural attractions and programs as well. Seasonality is still a major problem. The goal is to find solutions to ensure a high quality of life and working environment for the local residents living and working in the region throughout the year and also to increase the length of stay of tourists visiting the Lake Balaton area and the development of institutions and organizations that can respond flexibly to changing needs. The concept of Circular Economy has possibilities for tourism industry to achieve higher sustainability in hotel, food and spa services and the material flows of energy and water. The tourism industry has to address environmental problems and carry out the transition to a circular economy. The outbreak of the pandemic has been putting unprecedented pressure on EU tourism ecosystem as well. The implementation of Circular Economy principles can contribute to more positive impacts in tourism industry
 
Ákos Perjés2020
(9/1)
 
Fanny Liska2020
(9/1)
Abstract: Co-creation in the economic sense manifests itself in the interaction between the company and the consumer. This research presents a qualitative study of consumer decision-making in the service market, exploring the co-creation content in user preferences. The research investigated two areas. One is the beginning of the service selection process, important aspects emerging in the information gathering and consideration phase, with a focus on service products in the tourism and HORECA sectors. Empirical research is based on focus group interviews, where the deeper context of the transcripts was explored using text analysis software. In examining the texts, it was revealed that the occurrence of concepts related to co-creation was remarkable. Based on the code structure in the text, the following user expectations for co-creation can be associated: communication, value proposition, availability, flexibility and experience. In addition, service complexity affects the customer’s expectations of co-creation and the expectations of potential consumers separate according to their personality. The results of the research have been built in a proposed model to identify co-creation expectations. From the point of view of service marketing theory, it can be concluded that co-creation is a combination of adaptation and active client policy. At the same time, the revealed model gives the company the opportunity to improve quality management.
 
Zoltán Veres2019
(8/1)
 
Zoltán Veres2019
(8/1)
 
Zoltán Veres2019
(8/1)
 
Zoltán Veres2019
(8/1)
 
Zoltán Veres2018
(7/2)
 
Márta Kóródi;
 Csilla Kalmárné Rimóczi
2018
(7/2)
Abstract: The comprehensive study is based on the database of questionnaire research in the settlements of Tisza riverside, in the summertime from 2010 to 2016. Inquiry form apart from standard questions, focused on the different elements of the experience on demand or supply side, deepening the query toward the motivation or satisfaction. Issues of research focus on factors influencing travel decisions usually or during actual travel, the intended and actual intensity of the individual experience factors, the satisfaction with tourism product items, the attitude of local products consuming, the accommodations, the spending and spending structure and other travel habits. In addition to the experiencecentred approach, product orientation can be traced, and it is also possible to define the characteristics, consumption habits and subtypes of the riverside tourists of Tisza, their preferred experience elements, which as part of the experience basis or the generated experience supply may contribute to the further development of this area. The result of the research is the determination of “the Tisza riverside tourist profiles” according to age groups.
 
Géza Szabó;
 Bence Závodi
2018
(7/2)
Abstract: The festival tourism sector in Hungary has gone through a tremendous development over the last few years. Several of the Hungarian festivals attract tens of thousands of people, and most of the festivals attract international guests as well. The festivals of selected importance are well supplemented by events of smaller size and range, as a result of which the festival offer of Hungary is diverse and complex. Wine gastronomy festivals, the central element of which is wine, are now dominant factors in the festival offer of Hungary. Coming from the particularities of the topic we relied on secondary methods in the first place, such as processing the related literature and the collection of wine gastronomy festivals from different sources. Wine gastronomy festivals are usually linked to the wine producing areas of Hungary, and also to the destinations most visited by tourists. Hungary possesses seven wine regions; the Balaton Wine Region is of special importance, mainly due to its renowned wine producing areas. The Wine Region has a total of six wine producing areas, four of which are more important than the remaining two, especially because of their direct connection to Lake Balaton. The Balaton Wine Region is one of the wine gastronomy centres of Hungary, proven by the fact that onethird of all wine gastronomy events organised in Hungary in 2016 took place here. The authors of this paper try to find out what special features the wine gastronomy supply of Balaton Wine Region has and to what extent these are compatible with the national trends.
 
Portraits of Companies2018
(7/2)
 
Gyöngyi Hajmásy2018
(7/2)
Abstract: This study analyses the attitudes of the Hungarian four- and five-star hotels toward employee-related corporate social responsibility (CSR) activities. Workforce is one of the most important dimensions of corporate social responsibility (CSR). In spite of rising interest in CSR in various industries, including the lodging industry, employee-related activities are a rarely examined subject in the hospitality context, even though employees in the lodging industry are one of the key factors of hotels’ quality service delivery. They have direct connection with hotel guests, consequently they can largely contribute to customer satisfaction through appropriate service delivery. Thus this study examines the Hungarian high-quality hotels’ attitude towards employee-related CSR activities. According to a survey based on the opinion of the Hungarian four- and five-star hotel executives, the most important initiatives tended to ensure healthy and fair working conditions, ensure non-discrimination and equal opportunities for new candidates and ensure internship opportunities to students. Hotel executives reported that customer satisfaction, cost savings and branding-related outcomes were the main reasons for CSR implementation.
 
Zoltán Veres2018
(7/1)
 
Nikoletta Tóth‑Kaszás2018
(7/1)
Abstract: Numberless researches and theories were born in the topic of project and project management during the last decades. However there is an area, which interpretation is different from the traditional approaches in several aspects: the definition and interpretation of tender projects has been less in the focus of researchers so far. In the first part of the study I am going to partly make up for this shortcoming; then I would like to underline the surprisingly important role of tender projects through the example of the higher education sector. My empirical research was focusing especially on the cross-border tender projects. I analysed the projects implemented in the frame of cross-border co-operation (CBC) programmes between 2007 and 2013. I had focused on the projects of the Hungary-Croatia, Slovenia-Hungary and Austria-Hungary CBC programmes and tried to identify the role of higher educational institutions. An intention of the study was to draw the attention to the appearance of higher education in the cross-border tender projects and based on the previous empirical researches to highlight the possible key of success. During the research I have concluded that seven factors contribute substantially to the success of cross-border projects. These are the role of the project manager, the consciousness of the project processes, the on the job type knowledge sharing, the competences deriving from the project manager personality, the learned competences of the project manager, his or her external motivation and internal motivation factors. As a lock-up of my essay I have conceived those steps, along which a higher educational institution can tread on the project management maturity path.
 
György Péczely;
 Dario Liberona
2018
(7/1)
Abstract: The interpretation of ‘lean production’ has been slowly shifting from technical to socio-technical aspects since its appearance. This is well illustrated by the growing number of expressions associated with lean like ‘lean management’ and ‘lean thinking’. Seeking more advanced and at the same time more successful ways of lean implementation, researchers and practitioners discovered that carefully adding human, behavioural, management, leadership and many other soft elements in the lean melting-pot, will most likely improve application results. Still, despite all the efforts made, the socio-technical definition of lean is still blurry, researcher-dependent and mostly not confirmed by evidence. This study introduces a unified, cultural definition of lean integrating the culture model of Schein and the lean model from Modig and Åhlström. It shows that lean could be interpreted in different abstraction levels, as basic underlying assumptions, espoused values, methods and tools, giving an interrelated definition for each. The study also presents the findings of an empirical quantitative questionnaire research verifying the ‘lean culture’ definition and identifying correlations between ‘lean culture’, corporate competitiveness and corporate characteristics, based on information from 193 participating Hungarian medium and large sized industrial companies. The data show that the underlying assumptions of lean culture named Objective waste elimination, System level rationalization and Vision is improvement are significantly correlated with the components of corporate competitiveness. The findings draw attention to the soft, cultural side of lean production implementation and give practical advice on methods how to shape and control the cultural aspects of the implementation process to improve the chances of success.
 
Portraits of Companies2018
(7/1)
 
Dávid Máté Hargitai 2018
(7/1)
 
Zoltán Veres2017
(6/3)
 
Alan Clarke2017
(6/3)
Abstract: This paper introduces some very difficult concepts which are important to our ongoing discussion. It raises the questions about what sustainable development means and what sort of values are involved. This questioning of the values involved is focussed on themes coming from the management of World Heritage Sites. There are questions about how far value expressed in financial or economic terms can explain what the meanings of heritage are and how heritage can add different values to our lives.
 
Aysel Oflazoglu;
 Ahmet Mercan;
 Ayla Tunçel;
 Ibrahim Göç;
 Emine Şentürk 
2017
(6/3)
Abstract: Ertuğrul Gazi Commemorating ceremony and Söğüt Festival is a great example of sustainability of culture, tourism and recognition of old traditions. It has lasted over seven centuries; the 735th anniversary was held in 2016. It is celebrated annually on the second week of September in the Söğüt district of the city of Bilecik in Turkey. This festival is celebrated with spiritual purposes such as presenting the love and respect of the nomadic ‘Yoruk’ tribes to their fathers; teaching the love of the fatherland and history to young generations; memorising their history; and enhancing unity and solidarity between them.
 
Katalin Lőrincz2017
(6/3)
Keywords: sustainable urban destinations, European Capital of Culture cities, residents involvement, sustainable business models, KRAFT Concept,
Abstract: This research report shifts the debate on sustainable tourism destinations from an emphasis on sustainable development and destination planning towards sustainable urban tourism destinations, especially in (Central) European Capital of Culture Cities (ECoC). Futhermore there are some practical approach as well: how to implement the best practices of previous ECoCs into Veszprem tender (competitor for ECoC 2023) and what kind of similarities can be found in the KRAFT concept usage. A quantitative online survey among students (N = 420) at University of Pannonia, Veszprem, examined the temporary (but creative target group) residents’ behaviour in four major categories related to sustainable urban destination development and residents involvement: green consumption (transport use, sustainable energy/material use, behaviour and norms); daily leisure interest and activities; information sources and perspectives about city development.
 
Szilvia Kántor2017
(6/3)
Abstract: The Great Synagogue in Budapest plays a very important role in the cultural tourism market of the capital city because it is able to attract thousands of tourists every year. This building is not just the most impressive synagogue in Hungary, but it is the largest in Europe and the second largest in the world. In addition to this, its characteristics are excellent for different kind of musical performances or exhibitions as it gives place to numerous cultural events each year. However, besides its historical and touristic value, it also serves the needs of the locals with its numerous religious buildings and catering facilities. Budapest is the home of the largest Jewish community of Central-Europe and the majority of the Hungarian Jewish people also live in the neighbourhood of this area. So, this part of the city offers an outstanding possibility to get acquainted with the Jewish traditions and heritages. This historical part of the city was quite neglected until 2002 when it became a part of the youth tourism strategy of Budapest. At that time the formerly ruined buildings were renovated and popular summer clubs, like the Szimpla-Garden, and the Gozsdu Courtyard were moved into them. Thanks to these developments, this area offers a wide range of services for both locals and tourists. (greatsynagogue.hu) It is apparent that sustainability has a major significance in the case of the Great Synagogue and its surroundings. This research explores the whole touristic value of this area, particularly focussing on the latest development efforts that supported sustainability in the last few years. Alongside the supply side, the paper also analyzes the available comments on TripAdvisor in order to get a better overview of the consumers’ opinions and experiences. Finally, the conclusion will highlight the possible future development directions which make this area more viable and sustainable.
 
Dorottya Bodnár;
 Melinda Jászberényi;
 Katalin Ásványi
2017
(6/3)
Abstract: The paper summarizes the results of the research executed in 2016 among 15 museums and exhibitions of different size in Budapest. The research involved deep interviews with museum leaders and observation of the institutes’ exhibitions and other activities. The aspects of the research were target groups, method of interpretation, interactivity, marketing, involvement of volunteers, etc. Four important factors seem to influence visitor numbers the most, such as location, historic building of the museum itself, general attribute of the topic treated and the level of interactivity. Results were analysed in the frame of new museology, a new paradigm, in relation with museum development and operation which have to be taken into consideration by all leaders in these attractions. Museums have the responsibility of sensitization of the public regarding the importance of different topics and the value of heritage, treated among the walls. If they do not accept the methods of interpretation fitted to new generations or to anyone living in the rushing world of the 21st century, then they won’t be able to attract enough visitors for their sustainable operation and for the fulfilment of their goals. Sustainability of museums was evaluated on the basis of environmental, economic and socio-cultural points of view. Mostly all factors, analysed during the research affect one or more of the abovementioned aspects of sustainability.
 
Viktória Krémer;
 Ágnes Raffay
2017
(6/3)
Keywords: museum education, interpretation, marketing communication,
Abstract: Museums have been regarded as the guardians of our heritages and in order to protect and promote their sustainability. We have to look at the ways in which they further the understanding of those heritages. We focus here on the ways museums market their education programmes. Museum education programmes have a crucial role in preserving cultural heritage, as the participation of visitors provides an opportunity for learning about historical and cultural heritage actively instead of getting information passively. Museum education sessions introduce the exhibits in context, raising attention and are designed to make the learning process enjoyable. The basic aim of these programmes is to bring museums closer to people, but the question arises how the people can be brought closer to museums. This paper investigates how and where the most visited cultural (heritage) attractions in Veszprém County, Hungary communicate these programmes towards the potential visitors.
 
Katalin Ásványi;
 Melinda Jászberényi
2017
(6/3)
Abstract: Festival tourism is a dynamically growing sector of tourism, the number of festival visitors are increasing, and the travel motivations for this reason are strengthening. The festivals use and shape their natural and social environments and they play an important role in the environmental, economic and social sustainability of their regions. Taking into account the tourism effects of festivals, it is important to interpret the issue of sustainability. Our main research questions are: How does the festival affect the lives of the local community? What does it cause in the economy of the region? How does it change the immediate environment? The research has two parts. Firstly, Hungarian festivals are analysed and evaluated on the basis of the information available on their websites. There are seven pre-determined criteria factors: 1. the quality of locals’ lives; 2. change and enlargement of employment structures; 3. change of value-system; 4. development of individual, family and social relationships; 5. expressions of creativity; 6. local community organizations; and 7. change and preservation of traditions. The second part of the research was a series of interviews, where the main criteria were the same seven ones. The aim of the study is to highlight the most important points in terms of sustainability and to present positive examples of how festivals can positively contribute to sustainability issues.
 
Monica Wai Chun Choy;
 Ken Kamoche
2017
(6/3)
Abstract: This paper aims to characterize the theoretical and practical aspects of China–Africa tourism in order to help formulate policies for sustainable travel that benefits Africans while enabling Chinese to take a proactive role in changing the negative attitudes and practices, and to identify the implications of this engagement for western tour operators who see the China–Africa engagement as a threat to their own traditional interests. Both Kenya and Tanzania have now identified Asia as a growth area, in particular China (including Hong Kong and Macau), in line with the region’s (and indeed much of Africa’s) ‘Go East’ policy. This policy initiative offers new opportunities for tour operators in this Asia region. This paper thus explores the nature of this engagement, the mutual benefits it is likely to yield, and the associated challenges that currently hamper the industry. We outline the key theoretical developments pertinent to the China–Africa tourist phenomenon, outline our research methods, followed by an analysis and review of our empirical findings. The paper concludes with some insights on how this paper might contribute to further theory development and articulation of policy implications toward a better understanding of this emergent and important phenomenon.
 
Jiří Vaníček, Eva Vavrečková2017
(6/3)
Abstract: The most important form of tourism in the Czech Republic is cultural tourism. Since the largest number of cultural monuments is situated in towns, it mainly involves heritage tourism. Primary destinations include urban conservation areas or zones, castles and chateaux. The second area of cultural tourism includes zoos. In terms of visitor numbers, zoos are the most visited attractions of many towns. Although folklore traditions are kept mainly in rural areas, most folklore festivals and shows take place in towns as these have the necessary infrastructure to hold them. The authors of this paper have long been engaged in this issue in theory as well as in the form of a series of specific research. The paper summarises the findings from the perspective of urban tourism.
 
Nikoletta Tóth‑Kaszás;
 Krisztina Keller;
 Ildikó Ernszt
2017
(6/3)
Abstract: The development of rural areas is a crucial challenge in our days. The revival of traditions and conventional jobs can be important tools for the progress of different regions and can help to attract more visitors. Showing traditional products and the life style can offer an extremely interesting, impressive experience for the visitor. Local products are also related to the matter of sustainability. Furthermore, other significant elements come also to the fore, like: local value creation, strengthening ruralties, job creation related to economic restructuring and changing attitudes. Thematic routes can contribute to the touristic exploitation of yet untapped capabilities. The primary goal of these routes are education, dissemination of knowledge, the establishment of cooperation, the protection of the environment and the traditions; or the implementation of various development projects. They are beneficial for the local community from an environmental, social and economic point of view as well. They are capable of deflecting the mass tourism; most of them call for the use of environmental-friendly modes of transport. Further the benefit is realized at the local population, and they significantly contribute to the exploration, development and preservation of local values. Furthermore, these routes strengthen social cohesion and local identity and promote the survival of traditional knowledge. In the framework of the 4 Towers Project different actions were initiated to draw attention to the work of local producers of the Hungarian–Croatian border region. Among others project partners collected local producers working in the region in one thematic route. In order to examine the acceptance and long-term sustainability of the 4 Towers thematic route an empirical research was carried out among affected local producers in the region. In present paper our aim is to determine the elements, which can contribute to the successful establishment and operation of the thematic route. Further the research has measured the willingness of local producers to cooperate, since the common initiation and unity of the local community is inevitable in order to operate thematic routes successfully.
 
Peter Wiltshier2017
(6/3)
Abstract: The focus of this paper is the post-Fordist, post-modern approach to the development of community social capital shared in most parts with stakeholders through the focus on community well being and the role that tourism can take to enhance the wellbeing for the majority of stakeholders. This project encompasses best practice experiences from case studies conducted in a tourism ‘hot spot’ in the environs of the first National Park established in the United Kingdom. There is some urgency about this topic; resources for community development are increasingly under pressure from both local and central government, with the expectation is now that local communities take full responsibility for that development. Wellbeing needs allocation of scarce resources even more sounder the post-Fordist regime. Two case studies’ outcomes in this development are presented with a special focus on creation of a repository for the know-how and know what of the learning acquired.
 
Flórián Strack2017
(6/3)
Abstract: Health tourism is a dynamically developing sector of the economy with a lot of potential. Medical wellness is the cross-section of wellness tourism and medical tourism, which is continuously growing in popularity. It is a nearly new product which is expected to be one of the most popular trends in the next years but draws heavily on Hungarian traditions. This subtype of health tourism is based on both natural and man-made resources. One of the main types of services providers within health tourism are medical hotels. Issues of sustainability are very important for this segment because these accommodations are based on, and used to operate within sensitive natural resources and conditions. The paper deals with certified Hungarian medical hotels. It analyses the hotels’ present situation with the help of structured interviews carried out with medical wellness specialists and questionnaires dedicated to hotels and consumers. The paper’s goal is to put emphasis on medical wellness trends, providing solutions for regulatory and registration systems of domestic medical hotels as well as to analyse them in the context of sustainability. In the case of hotels not only the economic sustainability is important but one should pay attention on human, social and environmental contexts as well. The role of medical wellness trends is also important, because in some cases they do not support sustainability and they are able to drive customers towards a non-sustainable form of behaviour. The Hungarian system of medical wellness and medical hotels has some deficiencies and errors however these factors offer opportunities for development which will be elaborated here.
 
Erzsébet Péter;
 Krisztina Keller;
 Zoltán Birkner;
 Kornél Németh
2017
(6/3)
Keywords: 6_3-4_peter-keller-birkner-nemeth.pdff,
Abstract: Working people find it difficult to provide necessary rest for themselves. There are several factors forcing them to give up regeneration, even by abusing their own health. New environments generate different kinds of impulses making us forget the everyday life completely. The essence of relaxation lies in getting away from the rat race, not in idleness. This research is meant to demonstrate our changed motivations, holiday expectations and possible barriers to relaxation. The location of the empirical research is Zala County, where 508 employees were asked to fill in a questionnaire in a quantitative omnibus survey. The applicants were represented by gender. Trends in tourism have changed fundamentally in the last few years and decades, giving priority to staying young and healthy. Nowadays active tourism and seeking out new experiences have key roles. People living in the 21st century require constant improvement in all aspects of life. People tend to prefer new, undiscovered adventures to routine. The research covers the preferred aspects to decide about holidays, the ways to find leisure facilities, the changed travel patterns due to the financial crisis and the threats of terrorism, as well as factors influencing the decision-making process. In order to rise the residence time and the number of tourists, we have to offer “complex adventure packages”, which requires cooperation between ventures of different type. Each destination must strive to become a brand. They have to accomplish that both local residents and visitors have pleasant experience/image connected to the area, which makes them stay or return. One of the most effective marketing activities is turning experiences into a brand. Effective marketing tools may include a suitable Website, PR, Search Engine Optimization, leaflets, brochures, online advertisements, souvenirs and other branded products, but the major factor is the satisfied guest, which requires an appropriate organisational structure.
 
Martin Zsarnoczky2017
(6/3)
Keywords: European tourism, senior tourism, silver tourism, silver economy, senior generation, tourism trends,
Abstract: The human population is showing an ageing tendency worldwide, both in developed and developing countries. ‘Silver economy’ (a term invented and often used by the EU) is expected to affect almost every segment of the whole economy in the near future. New services developed for senior people generally aim to support well-being with health monitoring, robotic assistance, electrical mobility or sport activities, including health tourism, green care and web-based home care solutions. In the European Union, the Living Lab experimental programmes implement complex developments and exemplary models focusing on solutions in connection with the ageing process. Senior tourists require personal care, attention and have special needs and preferences. The tourism sector has the potential to strengthen its sectors through development, and the innovation of existing capacities will provide an instant response to the demands of silver tourism.
 
Eva Vavrečková, Jiří Vaníček, Radmila Dluhošová2017
(6/3)
Abstract: The Institute of Gastronomy, Spa Management and Tourism at Silesian University in Opava implements a research project Culinary Tourism and Public Gastronomy. The paper is devoted to the comparison of opinions of catering establishment managers and visitors, the first ones being professionals in this field. While some quantitative differences may be identified, they do not differ from the qualitative point of view and trends.
 
Alan Clarke;
 Katalin Lőrincz
2017
(6/3)
 
Zoltán Veres2017
(6/1)
 
Judit Sulyok;
 Katalin Lőrincz
2017
(6/1)
Keywords: Balaton, tourism, waterside, destination,
Abstract: Being an iconic destination in Hungary, the Lake Balaton and its surroundings do play a significant role in tourism. Although the area’s recreational history dates back to the 19th century, image has been strongly formed by the mass tourism decades. The tourism trends, among them the restructuring of demand, has brought new challenges for the destination struggling with strong temporal and spatial imbalance of visitor flows. Nowadays, besides the ‘measurable’ tourism, the area offers unforgettable experiences also for non-conventional tourists (e.g. VFR, second home owners, oneday visitors). This article seeks to provide a short overview of the theoretical background of waterside areas as tourism destination, furthermore gives a summary of the current situation.
 
Annamária Kopek;
 Erika Józsa;
 Anna Knauer
2017
(6/1)
Keywords: national park, ecotourism, natural environment, visitor management,
Abstract: The Balaton Uplands (Balaton-felvidéki) National Park celebrates the 20th anniversary of its foundation in 2017. The national park, located on a 57,019 hectares large area north of Lake Balaton and in the Kis-Balaton region, was established by uniting six separate Landscape Protection Areas, thus creating a mainly contiguous ecological system in Balaton Uplands (Balaton-felvidék) and its surroundings. In 1979, Kis-Balaton, an extensive marshland with an outstanding biodiversity to the west of Lake Balaton, was declared a protected area according to the international Ramsar Convention. Another geographical unit of the national park, the Tihany Peninsula received from the Council of Europe the European Diploma for Protected Areas in 2003, recognising its exceptional geological heritage of European importance and the high efficiency of nature conservation management on the peninsula. Inside the national park area and also beyond its borders there are various Natura 2000 sites, contributing to the conservation of habitats, plant and animal species of European importance. The more than 3200 km2 large Bakony–Balaton UNESCO Global Geopark – including most of the national park area – sets the aim of preserving abiotic natural assets, interpreting the rich geological, natural and cultural heritage of the geopark and raising awareness of their social significance. Interpreting the rich protected natural heritage of these areas and the cultural assets linked to nature is an important aim of the directorate. Visitor centres and visitor sites serve this goal during the holiday season and also throughout the year. Guided nature tours, geotours and adventure caving tours, activity days for families and school groups, handcrafts workshops and the national park’s presence at numerous events also contribute to raising awareness of the importance of the highly diverse natural and cultural heritage of the region and the importance of their protection. Several promotional tools serve the visibility of the directorate’s goals, activities and ecotourism offer, including multi-language websites, a Smartphone application, several Facebook and Instagram sites, a You Tube channel, newsletters, publications, oral presentations and other events. With the growing number of ecotourism events and visitor sites (presently 3 visitor centres and 11 visitor sites) and with the rising number of visitors – almost half a million registered visitors in 2016 – the successful management of the ecotourism-related facilities and services of the national park directorate has become a great challenge during the last years.
 
Csilla Nezdei2017
(6/1)
Keywords: local product, horticulture, home made product, seasonal difference,
Abstract: Nowadays touristic areas face many challenges regarding capacity utilization, competition and the seasonal fluctuation of touristic products. In Hungary, the Balaton Resort Area (BRA) illustrates the seasonal differences well both in the demand of touristic products and in the visits to the particular attractions. The aim of this study is to present the seasonal characters of the consumers’ usage of space and its appearance in the consumer trends and products. The market operators’ aspect shows the role of management in this case. The own face-to-face survey and researcher observations can interpret the differences between the three measured intervals (preseason, season and off-season). Although the satisfaction of local needs is considered as the main role of marketplaces in preseason, in the peak season touristic effects can be observed: the touristic demand occurs mainly by the low intensity catchment area of property owners and visitors. The off-season combines the previous periods with their characters. The supply and demand of marketplaces may involve a few niche opportunities which could vary the product portfolio. The market food supply is provided by both local producers and traders, not only from the region but also from wider zone. The appearence of goods in the market depends on the national laws restricting the status of vendors, the selling types of goods and the management side (attitude, activity of operators, etc.).
 
Zoltán András Dániel;
 Viktória Csizmadiáné Czuppon
2017
(6/1)
Keywords: SME, growth, EU funds, performance,
Abstract: The Hungarian micro, small and medium enterprises (SMEs) has the possibility to have access to development resources. The Economic and Competitiveness Operational Programme and The Economic Development Operational Programme (EDOP) support SME’s with billions of EU and national non-refundable funds. In our quantitative research, we made a database using data of medium enterprises who received funds between 2004 and 2013 (EDOP founds), the database was completed using data from the enterprises’ annual reports. We used the balance sheet to obtain data on company assets, income statement to obtain income, expenses and earnings before taxes data. We collected all listed data for the previous years and following periods (between 2006 and 2013). In this study, we analyzed performance indicators based on assets and profitability of company, for periods following the financial fund get from the above-named programs. The research enabled to map the growth path following the grants. This study confirmed the necessity of direct funds for SME companies following their strategical growth path, and gives advice for the future resource allocation. These advices may be integrated as criteria for resource award in the future.
 
Eszter Madarász2017
(6/1)
Keywords: social network analysis, DMO organisation, destination management, tourism destination,
Abstract: Since the end of the 20th century and the start of the 21st century networks related to various aspects of human life have been present and more intensively brought to the focus of scientific research or even in interpreting problems and phenomena of everyday life. This approach provides tourism with plenty of new information, since previous research methodologies did not allow an objective and structured description of tourism, learning relations among actors, and introducing their impact on the entire system. It is especially important for tourism destinations, since an appropriate network of actors and tourism suppliers on the supply side is not only a precondition to marketability but also one of the key tools in. At present, networking has certainly attracted the attention of Hungarian tourism researchers, but no specific network has been analysed yet. The first paper in this very topic was published in 2013 in Hungarian Geographical Bulletin, whereas this paper aims to present further possibilities provided by this approach. This empirical research presents the analysis of the members’ connections takes place in case of the Veszprém Tourism Association with the help of network analysis. By analysing the density, indegree and outdegree centrality, and prestige of the members of the association it can be concluded that the management of the Veszprém Tourism Association is in harmony with the power positions taken within the networks, and the actors with highest level of local recognition, prestige, and power control and manage the life of the association. Additionally, this method made the management aware of the actors in peripheral position.
 
Zsófia Papp;
 Katalin Molnárné Barna;
 Petra Gyurácz‑Németh
2017
(6/1)
Keywords: tourism tax, Balaton Region, time series rank of the settlements,
Abstract: Nowadays, tourism tax has gained importance. To achieve the tourism programme’s objectives for 2020, financial resources are also needed to reach sustainability. In that regard, tourism tax has a key role. The National Tourism Development Concept clearly sets out economic recovery impact of the reinvested financial resources. This multiplier impact is greater than in other sector. However, the guest nights tax is one of the most disputed tax form in Hungary. There is no agreement on the goals of this tax – even within professional circles. The question is if it should serve as a base for tourism development or it should be only one part of the whole budget of local governments. Each settlement has different facilities for tourism and also different amount from this kind of tax, so professionals vote in favour of one or the other side depending on these factors. The aim of the paper is to analyse the tourism tax in a relatively long period of time between 2000 and 2013 in the settlements of the Balaton Region. The results show that the amount of the tourism tax highly varies in case of the different settlements of the Balaton Region. This variability can be called a tendency, which is definitely shown by the trend analysis the authors executed in the time period 2000–2013. There is high concentration in the tourism tax among the settlements in the sample. The analyses show that through this long period of time, there were only 7 settlements which provided the 64% of all tourism tax. On that basis, it may be considered, that the tourism tax in terms of volume shows a strong concentration in the Balaton Region.
 
Viktória Csizmadiáné Czuppon2017
(6/1)
Abstract: Supporting of education is the best way to drive out economics from the recession and make future inclusive. According to the classic literature, the Universities’ first role is to educate, second one is to research, third one is to transfer the knowledge, and the fourth is to transfer the appropriate knowledge. At the local level, we have to try to make a sustainable and continuous cooperation between in local stakeholders to reach successful, local value-based economic growth. At the University of Pannonia, there is a live and active program to involve students to local economic development. Via field trips (‘research camp’), we go to settlements which are willing to cooperate with us, and survey them according to the discussed topics and needs. We combine our theoretical knowledge with local stakeholders’ knowledge and share practical knowledge at the University and in settlements, as well. This summary introduces what kind of teaching methods could be successful to develop students’ ability to generate ideas, and how can we motivate them to be creative. The paper focuses on the process and shows the possible results of this kind of empirical research realized in the framework of higher education. The University of Pannonia has many type of cooperation among local stakeholders, like ngo sector, local governments, and different type of associations. Via these relationships, the University takes part in local and international projects.
 
Gábor Bódis2017
(6/1)
Abstract: Launched in 1952 the above journal used to be entitled Geographical Bulletin (’Földrajzi Értesítő’) for decades, has been published by the Research Centre for Astronomy and Earth Sciences Geographical Institute of the Hungarian Academy of Sciences. The prestigious international magazine edited by its highly-ranked international editorial board, has been published in English language with its present title since 2009. With four issues per year, including colorful illustrations, the journal is indexed by Scopus, and it is rated Q3 in the Scimago database. The scope of this short review is to underpin the important role of the magazine in the field of tourism research publication.
 
Zoltán Veres2016
(5/3)
 
Judit Sulyok;
 Tünde Vajda
2016
(5/3)
Abstract: Ageing population is a widely discussed phenomenon. Supporting seniors’ healthy and active lifestyle, a wide range of products and services are aimed at serving elder age groups’ needs. Travelling with tourism purposes is among one of the popular activities of seniors in developed countries. Acknowledging tourism’s benefits, the European Union is also supporting programmes with the objective of developing new tourism products, new tourism flows. In the framework of the COSME programme (co-funded by the EU), projects have been initiated with the main objective fostering tourism flows during the off-season period. This can help not only to raise the quality of life of the involved travellers, but can result a better use of tourism capacities, and a more balanced tourism performance of destinations. One of the COSME programme is the Off to Spas project (676737/COSME) that aims creating a new health tourism product in the Central European countries attractive for senior tourists during the offseason period.
 
Ilenia Gheno2016
(5/3)
Keywords: ageing, health, European Union, seniors,
Abstract: Tourism is one successful strategy for active and healthy ageing. However a set of challenges needs to be considered, as well as numerous resources can be mobilised. From the European perspective it is relevant to share the outcomes of both policy and projects’ results that will drive the implementation of national and local solutions for low-season and age-friendly tourism.
 
Zsófia Papp;
 Katalin Lőrincz 
2016
(5/3)
Keywords: trends, health tourism, medical tourism,
Abstract: Although consumer and tourism trends vary destination by destination, some mainstream development focusing on technology, sustainability, health consciousness – and recently shared economy – forms the environment for tourism receiving areas. Big data and mobile technology influences mostly tourism which results personalisation. However, the main ‘essence’ of travel experience remains something similar, namely feeling happier, better rested, closer to the family, less stressed and more relaxed (Euromonitor 2015). Population ageing, lifestyle changes, tourism alternatives, and particularities of healthcare systems are supporting health tourism development already for some decades (García-Altés, 2005). All these trends influence the Off to Spas project’s success in a positive way, because the health tourism destinations involved offer a non-conventional, innovative way of travel experience, outside of the tourism hot points. The health tourism product is to be developed also in line with mainstream trend by providing a contribution to an increased health status, and quality of life. The Off to Spas project has a clear remit and the terms of reference make our task clear, as we address the health tourism experience of senior citizens (50+) within the European Union. However what becomes clear is that closer scrutiny reveals that there is greater complexity involved in the remit than would be at first appear. As will become obvious, the environment we are operating within lacks definitional and operational certainty. Therefore this article attempts to set out some health tourism trends.
 
Eszter Madarász2016
(5/3)
Keywords: senior, tourism, successful ageing, ageing societies, Europe,
Abstract: Nowadays societies are rapidly changing: fertility rates are declining, life expectancy is lengthened, urbanization and migration are important circumstances too in this environment (European Commission, 2014). The prognosis of the UNWTO says that the trips of people over 60 will mean two billions travel by 2050 (Morgan et al., 2015). Such forecasts supposed that each older generation would be healthier, better educated and more financially secure than the previous (Patterson, 2006; Morgan et al., 2015). Older adults are a very attractive segment for tourism stakeholders. The reason for that – among others – is that they have an increased awareness of their health status, so health can be a crucial motivator when travelling with tourism purposes (Chen et al., 2013).
 
Judit Sulyok2016
(5/3)
Keywords: health tourism, perceptions, image, Northern Europe,
Abstract: In order to identify the real potential of a new tourism product development – health tourism in this case –, good information about the target group is essential. With this aim, a primary research has been conducted in the framework of the Off to Spas project. The online consumer survey (170 respondents, mainly from Sweden) reflects the attitudes of the potential senior travellers. Besides the general attitudes and travel experiences, the survey focused on the potential of new health tourism product and the elements of a health tourism trip attractive outside of the main season period. As the results show, the already affluent travellers are especially interested in the experiences and discovering new places that can support to maintain their good health condition and support a good quality of life. The introduction of medical treatments and services could be also enriched by the wellness services and non-health tourism attractions, among them culture, gastronomy and nature have the best potential. However, in the case of new, emerging destinations, the general tourism image and awareness should be also communicated, in order to reach successfully these segment.
 
Judit Sulyok2016
(5/3)
Keywords: health tourism, stakeholder analysis, product development,
Abstract: In order to provide a comprehensive view about the potential of the new health tourism product development, the consumer survey has been accompanied by a stakeholders survey. Getting to know stakeholders’ opinion and perception, it enables to elaborate a realistic product development process. Gaps identified between travellers’ and stakeholders’ perception can support to map strength (to be communicated more intensively) and weaknesses (to be developed in the future) of the new health tourism product. In the case of the Off to Spas project, the conclusions highlights that stakeholders are more ‘rational’ and focusing on ‘hard’ factors (e.g. infrastructure, safety), meanwhile potential travellers can be attracted by the emotional benefits, and experiences provided by the destination visited.
 
Orsolya Horváth2016
(5/3)
Keywords: health tourism, product development, mature destination, Hévíz,
Abstract: Hévíz (Hungary) is a well-known health tourism destination with an international reputation. Although the destination has a well-developed infrastructure and a wide range of tourism attractions and services, the city develops its offer from time to time. In the framework of the Off to Spas project, the destination plays a cutting edge role in sharing know-how regarding health tourism product development. Thanks to its wide professional network, the project’s outcomes can be valuable also for other mature health tourism places. In the case of Hévíz, the main focus of the new health tourism product development is to enrich and rejuvenate the already available offer, the innovation means to target new segments (senior travellers from Northern Europe) by providing new and tailor-made experiences.
 
Zoltán Albert;
 Márta Giliga
2016
(5/3)
Keywords: health tourism, product development, emerging destination, Covasna,
Abstract: Covasna (Transylvania) is a place with a very valuable natural environment and a wide range of natural healing assets. However, the lack of awareness, and shortage in infrastructure and tourism services results challenges when developing tourism in the destination. The Off to Spas project is a valuable tool for this emerging destination to find the already attractive assets and services, and to develop tourism packages that can be a motivation for visiting the surroundings. In the case of Covasna, the project provided an excellent know-how and network to build on. The result is a new health tourism product that can support the reputation of the place, and induce further developments in the area.
 
Zoltán Veres2016
(5/1)
Keywords: editorial,
 
Alexandra Zbuchea2016
(5/1)
 
Jacek Woźniak2016
(5/1)
 
Dana Niculescu2016
(5/1)
 
Dan Florin Stanescu;
Laura Mohorea
2016
(5/1)
 
Anna Pistoni;
Lucrezia Songini
2016
(5/1)
 
Elena Querci2016
(5/1)
 
Elvira Kuhn2016
(5/1)
 
Zoltán Veres2015
(4/4)
Keywords: editorial,
 
Csilla Raffai;
Szabolcs Szikszai
2015
(4/4)
Keywords: innovation capability maturity index, rural tourism, accommodation service providers, Veszprém county, Hungary,
 
Tünde Tóthné Téglás, Erika Hlédik, Laura Fónadová 2015
(4/4)
Keywords: selection practice, workplace expectations, competence, learning, career starters,
 
2015
(4/4)
 
Milan Nikolić;
Jelena Vukonjanski;
László Szabó;
Milena Nedeljković;
Edit Terek
2015
(4/4)
 
Veres, Zoltán2015
(4/2)
 
Pinzaru, Florina2015
(4/2)
 
Tench, Ralph;
Konczos, Márta
2015
(4/2)
 
2015
(4/2)
 
Harsányi, Csongor2015
(4/2)
 
Veres, Zoltán2015
(4/1)
Keywords: editorial,
 
Raffay, Ágnes;
Lesjak, Miha;
Wiltshier, Peter;
Clarke, Alan
2015
(4/1)
 
Obermayer‑Kovács, Nóra;
Wensley, Anthony
2015
(4/1)
 
2015
(4/1)
 
Gyurácz‑Németh, Petra2015
(4/1)
 
Veres, Zoltán2014
(3/4)
 
Romar, Edward J.2014
(3/4)
 
Itkin, Harold;
 Nagy, Miklós
2014
(3/4)
 
2014
(3/4)
 
Bogdány, Eszter2014
(3/4)
 
Veres, Zoltán2014
(3/3)
 
Gross, Andrew;
Poor, Jozsef;
Solymossy,Emeric
2014
(3/3)
 
Tessenyi, Judit;
Kazar, Klara
2014
(3/3)
 
2014
(3/3)
 
Hegedűs, Csaba2014
(3/3)
 
Veres, Zoltán2014
(3/2)
Keywords: editorial, web-based communication, internet, search for information, learning process, media,
 
Bátor, Attila;
Lengyel, Zoltán
2014
(3/2)
Keywords: advertising, online marketing, CPM, CPC, CPL, CPT, MPPC, performance, website, SEM, lead generation, TOFU, MOFU, BOFU, interactive surfaces,
 
Fehér, Katalin;
Veres, Zoltán
2014
(3/2)
Keywords: digital turn, offline network, online network, competences, digital tools, platforms, relatedness, vibrations, education, connectivism, trust, vulnerability, cooperation, collaboration, visibility, reputation, digital innovation, investment,
 
2014
(3/2)
Keywords: luxury products, corporate brand, brand building, premium category, multinational experience, personal career, intercultural experiences, corporate culture, working culture, time management, media in brand building, CSR, education,
 
Papp, Zsófia Márta2014
(3/2)
Keywords: tourism destination, destination competitiveness, destination management, DMO, Hungarian destinations, models of destination competitiveness, pyramid-model, validation, ex ante competitiveness, ex post competitiveness, competitiveness potential, measurement of competitiveness, quantitative research, principal component analysis, key performance indicator, capacity utilisation index, DVP index,
 
Veres, Zoltán2014
(3/1)
Keywords: editorial, multidisciplinarity, decision-making, problem-solving preferences, intercultural management, international business development,
 
Kása, Richard;
Gubán, Ákos;
Gubán, Miklós;
Hua Nam, Son;
Molnár, László
2014
(3/1)
Keywords: service process reengineering, business process amelioration, process orientation, globalized service models, McDonaldization, Disneyalization, perception driven processes, fluid, logistification, entropy, in-depth interviews, nodal flow model, Mealy automaton,
 
Poon, Teresa Shuk‑Ching2014
(3/1)
Keywords: global value chain, ICT industry, China, industrial upgrading, technology development, upgrading trajectory,
 
2014
(3/1)
Keywords: TNS-Hoffmann, opinion research, market research, qualitative research, ESOMAR, WPP, international management, intercultural conflicts, hierarchical pyramid, masculinity, femininity, organizational culture, multinational companies,
 
Bognár, Ferenc2014
(3/1)
Keywords: maintenance, organisational business processes, dependability, failure, fault, maintenance strategies, organisational culture, six levels of culture, Competing Values Framework,
 
Vastag, Gyula2013
(2/3)
Keywords: editorial,
 
Hopp, Wallace J. 2013
(2/3)
Keywords: lean production, Toyota, manufacturing, muda, efficiency, inventory waste, capacity waste, time waste, Ohno, variability buffering, muri,
 
Martin, Roderick2013
(2/3)
Keywords: MOL, oil and gas industry, managing risk, downstream environment, upstream-downstream balance, human resources,
 
Kovács, Zoltán;
Szegedi, Zoltán
2013
(2/3)
Keywords: Nitrogénművek Zrt., chemical industry, fertiliser industry, technology,
 
Lublóy, Ágnes;
Váradi, Kata
2013
(2/3)
Keywords: shared care systems, general practitioners, specialists, healthcare, patients, professional interaction, spending, utilisation, barriers to effective communication,
 
Kassim, Iris;
Komor, Levente
2013
(2/3)
Keywords: employee engagement, drivers, European Employee Engagement Survey, attitude, behaviour, outcomes, individual factors, job-related factors, organisational factors, broader environmental factors,
 
Kelemen, József2013
(2/3)
Keywords: supermarket chains, store location, spatial monopoly, regional distribution, population locked in spatial monopolies ,
 
Vastag, Gyula2013
(2/2)
Keywords: conceptual / exact replications, editorial, evidence-based science, external / internal evidence, management, medicine, physical / social sciences,
 
Lynch, Thomas2013
(2/2)
Keywords: academic physicians, Canada, Health Resource Centre / Group, market principles, medical administrative elite / knowledge elite / rank and file, Medical Care Act / The Canada Health Act, medical sociology, Medicare Plan, private for-profit / public not-for-profit healthcare, public health policy / management,
Abstract: The extent to which health systems rely on for-profit mechanisms to deliver public health services varies and can be a source of tension for managers as well as politicians. Canada is generally understood to have a not-for-profit public health system that is frequently contrasted with that of the US, heavily reliant on market principles and price mechanisms. This article examines Canada’s public health system from the perspective of a single province—Alberta. In particular, this article examines Alberta’s various attempts to introduce private for-profit services into a seemingly public not-for-profit health system. It focuses on a case study of the demise of a private for-profit surgical facility and examines factors associated with its failure. Physicians are key actors in health systems. This article challenges assumptions held about physicians as policy actors and suggests that policy analysts and policy makers need to do a better job understanding the centrality of physicians for health policy outcomes.
 
Martin, Roderick2013
(2/2)
Keywords: Department of Health (DH), England, healthcare competition / cost effectiveness / innovation / management / objectives / roles and responsibilities / quality, market principles, National Health Service (NHS), organisational complexity / logic, patient choice, ‘permanently failing organisations’, private / publicly funded healthcare, The Health and Social Care Act 2012,
Abstract: This article outlines the radical management changes introduced by The Health and Social Care Act 2012 (HSCA) in the English National Health Service (NHS) in 2013 and discusses their possible effects on NHS as an organisation. This article argues that the HSCA reforms—designed to enhance market principles—represent a political solution to management problems, driven by financial and ideological priorities. Because of conflicting objectives, unclear distribution of authority, organisational complexity, and lack of sensitivity to the NHS’ historical culture and structure, the outcome may be a ‘permanently failing organisation’.
 
Lublóy, Ágnes2013
(2/2)
Keywords: commercial / professional information, diffusion of pharmaceutical innovations / early adoption of new drugs / new drug uptake, drug / patient / practice / prescriber characteristics, general practitioners (GPs), governments, pharmaceutical companies / industry, primary / secondary care, professional / socio-demographic characteristics, social networks, specialists,
Abstract: The diffusion of pharmaceutical innovations is a complex process. Its success is crucial for both pharmaceutical companies and patients and is determined by the marketing efforts of pharmaceutical companies, drug characteristics, government policies, and the behaviour of both medical professionals and patients. This article explores the literature on prescribing behaviours for factors influencing new drug uptake in both primary and secondary care. Four quantitatively measurable categories of variables are analysed in terms of prediction of early adoption—prescriber, patient, practice, and drug characteristics. Four major qualitatively accessible categories of variables are also analysed—the perceived attributes of new drugs, the role of professional information sources and evidence, the influence of commercial information sources, and the role of the social system. Although early adoption of new drugs is not a personal trait independent of drug type, early adopters do have some characteristics in common. Understanding the socio-demographic and professional characteristics of early adopters of new drugs—and the interactions among them—might speed up the diffusion process, promote cost-efficient prescribing habits, forecast utilisation, and develop targeted intervention strategies.
 
Martin, Roderick2013
(2/2)
Harris, Howell John2013
(2/2)
Keywords: business / industrial relations / labour / technology history, Cornell University, Detroit, England, graduate / undergraduate studies / research, Howell John Harris, PhD, University of Oxford, US, Wales,
 
Martin, Roderick2013
(2/1)
Keywords: editorial,
 
King‑Metters, Kathryn H.;
Metters, Richard D.
2013
(2/1)
Keywords: China, Chinese employees, cultural values, hospitality sector, hotel industry, indigenous labour, migrant labour, multinationals, Special Economic Zone, Western managers,
 
Cartwright, Andrew2013
(2/1)
Keywords: Central and Eastern Europe, demographics, Hungary, land reform, Romania, rural in-migration, rural out-migration, (management of) rural public services, Serbia, urbanisation,
 
Clarke, Alan2013
(2/1)
Keywords: business values, co-creation, commodification, pilgrimage, RECULTIVATUR, religious tourism, religious values, service-dominant logic, Southern and Eastern Europe, tourism,
 
Komlósi, Edit2013
(2/1)
Keywords: ability emotional intelligence, conceptual performance, functional managers, general managers, hospitality sector, hotel industry, Hungary, personality, task performance, trait emotional intelligence,
 
Lublóy, Ágnes;
Vastag, Gyula
2013
(2/1)
Keywords: Albert-László Barabási, influence, networks, scale-free networks,
 
Debreczeny, Zoltán2012
(1/1)
Keywords: foreword,
 
Vastag, Gyula2012
(1/1)
Keywords: editorial,
 
Martin, Roderick2012
(1/1)
Keywords: business school management, financial centralisation, innovation, knowledge workers, management, operational decentralisation, research and development, R&D, university corporate governance ,
 
Dhir, Krishna S.2012
(1/1)
Keywords: decision analysis, decision making, decision sciences, human judgement, literary models, Ernest Hemingway, Robert Frost,
 
Blackburn, Joseph D.2012
(1/1)
Keywords: competitive advantage, cost-efficient supply chains, functional products, innovative products, marginal value of time, MVT, responsive supply chains, reverse supply chains, supply chain design, time-based supply chain design,
 
Csepregi, Anikó2012
(1/1)
Keywords: availability, Hungary, knowledge sharing, maturity of knowledge sharing, middle managers, organisational knowledge, subordinates, usefulness of knowledge,
 
Kiss, Nóra2012
(1/1)
Keywords: crisis management, Herend employee share ownership, Herend history, Herend management, Herend strategy, Herend Porcelain Manufactory Ltd, Hungary, luxury porcelain, manufactory production,
 
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