Author(s)
Title
Year
Debreczeny, Zoltán2012
(1/1)
Keywords: foreword,
 
Vastag, Gyula2012
(1/1)
Keywords: editorial,
 
Martin, Roderick2012
(1/1)
Keywords: business school management, financial centralisation, innovation, knowledge workers, management, operational decentralisation, research and development, R&D, university corporate governance ,
 
Dhir, Krishna S.2012
(1/1)
Keywords: decision analysis, decision making, decision sciences, human judgement, literary models, Ernest Hemingway, Robert Frost,
 
Blackburn, Joseph D.2012
(1/1)
Keywords: competitive advantage, cost-efficient supply chains, functional products, innovative products, marginal value of time, MVT, responsive supply chains, reverse supply chains, supply chain design, time-based supply chain design,
 
Csepregi, Anikó2012
(1/1)
Keywords: availability, Hungary, knowledge sharing, maturity of knowledge sharing, middle managers, organisational knowledge, subordinates, usefulness of knowledge,
 
Kiss, Nóra2012
(1/1)
Keywords: crisis management, Herend employee share ownership, Herend history, Herend management, Herend strategy, Herend Porcelain Manufactory Ltd, Hungary, luxury porcelain, manufactory production,
 
Martin, Roderick2013
(2/1)
Keywords: editorial,
 
King‑Metters, Kathryn H.;
Metters, Richard D.
2013
(2/1)
Keywords: China, Chinese employees, cultural values, hospitality sector, hotel industry, indigenous labour, migrant labour, multinationals, Special Economic Zone, Western managers,
 
Cartwright, Andrew2013
(2/1)
Keywords: Central and Eastern Europe, demographics, Hungary, land reform, Romania, rural in-migration, rural out-migration, (management of) rural public services, Serbia, urbanisation,
 
Clarke, Alan2013
(2/1)
Keywords: business values, co-creation, commodification, pilgrimage, RECULTIVATUR, religious tourism, religious values, service-dominant logic, Southern and Eastern Europe, tourism,
 
Komlósi, Edit2013
(2/1)
Keywords: ability emotional intelligence, conceptual performance, functional managers, general managers, hospitality sector, hotel industry, Hungary, personality, task performance, trait emotional intelligence,
 
Lublóy, Ágnes;
Vastag, Gyula
2013
(2/1)
Keywords: Albert-László Barabási, influence, networks, scale-free networks,
 
Vastag, Gyula2013
(2/2)
Keywords: conceptual / exact replications, editorial, evidence-based science, external / internal evidence, management, medicine, physical / social sciences,
 
Lynch, Thomas2013
(2/2)
Keywords: academic physicians, Canada, Health Resource Centre / Group, market principles, medical administrative elite / knowledge elite / rank and file, Medical Care Act / The Canada Health Act, medical sociology, Medicare Plan, private for-profit / public not-for-profit healthcare, public health policy / management,
Abstract: The extent to which health systems rely on for-profit mechanisms to deliver public health services varies and can be a source of tension for managers as well as politicians. Canada is generally understood to have a not-for-profit public health system that is frequently contrasted with that of the US, heavily reliant on market principles and price mechanisms. This article examines Canada’s public health system from the perspective of a single province—Alberta. In particular, this article examines Alberta’s various attempts to introduce private for-profit services into a seemingly public not-for-profit health system. It focuses on a case study of the demise of a private for-profit surgical facility and examines factors associated with its failure. Physicians are key actors in health systems. This article challenges assumptions held about physicians as policy actors and suggests that policy analysts and policy makers need to do a better job understanding the centrality of physicians for health policy outcomes.
 
Martin, Roderick2013
(2/2)
Keywords: Department of Health (DH), England, healthcare competition / cost effectiveness / innovation / management / objectives / roles and responsibilities / quality, market principles, National Health Service (NHS), organisational complexity / logic, patient choice, ‘permanently failing organisations’, private / publicly funded healthcare, The Health and Social Care Act 2012,
Abstract: This article outlines the radical management changes introduced by The Health and Social Care Act 2012 (HSCA) in the English National Health Service (NHS) in 2013 and discusses their possible effects on NHS as an organisation. This article argues that the HSCA reforms—designed to enhance market principles—represent a political solution to management problems, driven by financial and ideological priorities. Because of conflicting objectives, unclear distribution of authority, organisational complexity, and lack of sensitivity to the NHS’ historical culture and structure, the outcome may be a ‘permanently failing organisation’.
 
Lublóy, Ágnes2013
(2/2)
Keywords: commercial / professional information, diffusion of pharmaceutical innovations / early adoption of new drugs / new drug uptake, drug / patient / practice / prescriber characteristics, general practitioners (GPs), governments, pharmaceutical companies / industry, primary / secondary care, professional / socio-demographic characteristics, social networks, specialists,
Abstract: The diffusion of pharmaceutical innovations is a complex process. Its success is crucial for both pharmaceutical companies and patients and is determined by the marketing efforts of pharmaceutical companies, drug characteristics, government policies, and the behaviour of both medical professionals and patients. This article explores the literature on prescribing behaviours for factors influencing new drug uptake in both primary and secondary care. Four quantitatively measurable categories of variables are analysed in terms of prediction of early adoption—prescriber, patient, practice, and drug characteristics. Four major qualitatively accessible categories of variables are also analysed—the perceived attributes of new drugs, the role of professional information sources and evidence, the influence of commercial information sources, and the role of the social system. Although early adoption of new drugs is not a personal trait independent of drug type, early adopters do have some characteristics in common. Understanding the socio-demographic and professional characteristics of early adopters of new drugs—and the interactions among them—might speed up the diffusion process, promote cost-efficient prescribing habits, forecast utilisation, and develop targeted intervention strategies.
 
Martin, Roderick2013
(2/2)
Harris, Howell John2013
(2/2)
Keywords: business / industrial relations / labour / technology history, Cornell University, Detroit, England, graduate / undergraduate studies / research, Howell John Harris, PhD, University of Oxford, US, Wales,
 
Vastag, Gyula2013
(2/3)
Keywords: editorial,
 
Hopp, Wallace J. 2013
(2/3)
Keywords: lean production, Toyota, manufacturing, muda, efficiency, inventory waste, capacity waste, time waste, Ohno, variability buffering, muri,
 
Martin, Roderick2013
(2/3)
Keywords: MOL, oil and gas industry, managing risk, downstream environment, upstream-downstream balance, human resources,
 
Kovács, Zoltán;
Szegedi, Zoltán
2013
(2/3)
Keywords: Nitrogénművek Zrt., chemical industry, fertiliser industry, technology,
 
Lublóy, Ágnes;
Váradi, Kata
2013
(2/3)
Keywords: shared care systems, general practitioners, specialists, healthcare, patients, professional interaction, spending, utilisation, barriers to effective communication,
 
Kassim, Iris;
Komor, Levente
2013
(2/3)
Keywords: employee engagement, drivers, European Employee Engagement Survey, attitude, behaviour, outcomes, individual factors, job-related factors, organisational factors, broader environmental factors,
 
Kelemen, József2013
(2/3)
Keywords: supermarket chains, store location, spatial monopoly, regional distribution, population locked in spatial monopolies ,
 
Veres, Zoltán2014
(3/1)
Keywords: editorial, multidisciplinarity, decision-making, problem-solving preferences, intercultural management, international business development,
 
Kása, Richard;
Gubán, Ákos;
Gubán, Miklós;
Hua Nam, Son;
Molnár, László
2014
(3/1)
Keywords: service process reengineering, business process amelioration, process orientation, globalized service models, McDonaldization, Disneyalization, perception driven processes, fluid, logistification, entropy, in-depth interviews, nodal flow model, Mealy automaton,
 
Poon, Teresa Shuk‑Ching2014
(3/1)
Keywords: global value chain, ICT industry, China, industrial upgrading, technology development, upgrading trajectory,
 
2014
(3/1)
Keywords: TNS-Hoffmann, opinion research, market research, qualitative research, ESOMAR, WPP, international management, intercultural conflicts, hierarchical pyramid, masculinity, femininity, organizational culture, multinational companies,
 
Bognár, Ferenc2014
(3/1)
Keywords: maintenance, organisational business processes, dependability, failure, fault, maintenance strategies, organisational culture, six levels of culture, Competing Values Framework,
 
Veres, Zoltán2014
(3/2)
Keywords: editorial, web-based communication, internet, search for information, learning process, media,
 
Bátor, Attila;
Lengyel, Zoltán
2014
(3/2)
Keywords: advertising, online marketing, CPM, CPC, CPL, CPT, MPPC, performance, website, SEM, lead generation, TOFU, MOFU, BOFU, interactive surfaces,
 
Fehér, Katalin;
Veres, Zoltán
2014
(3/2)
Keywords: digital turn, offline network, online network, competences, digital tools, platforms, relatedness, vibrations, education, connectivism, trust, vulnerability, cooperation, collaboration, visibility, reputation, digital innovation, investment,
 
2014
(3/2)
Keywords: luxury products, corporate brand, brand building, premium category, multinational experience, personal career, intercultural experiences, corporate culture, working culture, time management, media in brand building, CSR, education,
 
Papp, Zsófia Márta2014
(3/2)
Keywords: tourism destination, destination competitiveness, destination management, DMO, Hungarian destinations, models of destination competitiveness, pyramid-model, validation, ex ante competitiveness, ex post competitiveness, competitiveness potential, measurement of competitiveness, quantitative research, principal component analysis, key performance indicator, capacity utilisation index, DVP index,
 
Veres, Zoltán2014
(3/3)
 
Gross, Andrew;
Poor, Jozsef;
Solymossy,Emeric
2014
(3/3)
 
Tessenyi, Judit;
Kazar, Klara
2014
(3/3)
 
2014
(3/3)
 
Hegedűs, Csaba2014
(3/3)
 
Veres, Zoltán2014
(3/4)
 
Romar, Edward J.2014
(3/4)
 
Itkin, Harold;
 Nagy, Miklós
2014
(3/4)
 
2014
(3/4)
 
Bogdány, Eszter2014
(3/4)
 
Veres, Zoltán2015
(4/1)
Keywords: editorial,
 
Raffay, Ágnes;
Lesjak, Miha;
Wiltshier, Peter;
Clarke, Alan
2015
(4/1)
 
Obermayer‑Kovács, Nóra;
Wensley, Anthony
2015
(4/1)
 
2015
(4/1)
 
Gyurácz‑Németh, Petra2015
(4/1)
 
Veres, Zoltán2015
(4/2)
 
Pinzaru, Florina2015
(4/2)
 
Tench, Ralph;
Konczos, Márta
2015
(4/2)
 
2015
(4/2)
 
Harsányi, Csongor2015
(4/2)
 
Zoltán Veres2015
(4/4)
Keywords: editorial,
 
Csilla Raffai;
Szabolcs Szikszai
2015
(4/4)
Keywords: innovation capability maturity index, rural tourism, accommodation service providers, Veszprém county, Hungary,
 
Tünde Tóthné Téglás, Erika Hlédik, Laura Fónadová 2015
(4/4)
Keywords: selection practice, workplace expectations, competence, learning, career starters,
 
2015
(4/4)
 
Milan Nikolić;
Jelena Vukonjanski;
László Szabó;
Milena Nedeljković;
Edit Terek
2015
(4/4)
 
Zoltán Veres2016
(5/1)
Keywords: editorial,
 
Alexandra Zbuchea2016
(5/1)
 
Jacek Woźniak2016
(5/1)
 
Dana Niculescu2016
(5/1)
 
Dan Florin Stanescu;
Laura Mohorea
2016
(5/1)
 
Anna Pistoni;
Lucrezia Songini
2016
(5/1)
 
Elena Querci2016
(5/1)
 
Elvira Kuhn2016
(5/1)
 
Zoltán Veres2016
(5/3)
 
Judit Sulyok;
 Tünde Vajda
2016
(5/3)
Abstract: Ageing population is a widely discussed phenomenon. Supporting seniors’ healthy and active lifestyle, a wide range of products and services are aimed at serving elder age groups’ needs. Travelling with tourism purposes is among one of the popular activities of seniors in developed countries. Acknowledging tourism’s benefits, the European Union is also supporting programmes with the objective of developing new tourism products, new tourism flows. In the framework of the COSME programme (co-funded by the EU), projects have been initiated with the main objective fostering tourism flows during the off-season period. This can help not only to raise the quality of life of the involved travellers, but can result a better use of tourism capacities, and a more balanced tourism performance of destinations. One of the COSME programme is the Off to Spas project (676737/COSME) that aims creating a new health tourism product in the Central European countries attractive for senior tourists during the offseason period.
 
Ilenia Gheno2016
(5/3)
Keywords: ageing, health, European Union, seniors,
Abstract: Tourism is one successful strategy for active and healthy ageing. However a set of challenges needs to be considered, as well as numerous resources can be mobilised. From the European perspective it is relevant to share the outcomes of both policy and projects’ results that will drive the implementation of national and local solutions for low-season and age-friendly tourism.
 
Zsófia Papp;
 Katalin Lőrincz 
2016
(5/3)
Keywords: trends, health tourism, medical tourism,
Abstract: Although consumer and tourism trends vary destination by destination, some mainstream development focusing on technology, sustainability, health consciousness – and recently shared economy – forms the environment for tourism receiving areas. Big data and mobile technology influences mostly tourism which results personalisation. However, the main ‘essence’ of travel experience remains something similar, namely feeling happier, better rested, closer to the family, less stressed and more relaxed (Euromonitor 2015). Population ageing, lifestyle changes, tourism alternatives, and particularities of healthcare systems are supporting health tourism development already for some decades (García-Altés, 2005). All these trends influence the Off to Spas project’s success in a positive way, because the health tourism destinations involved offer a non-conventional, innovative way of travel experience, outside of the tourism hot points. The health tourism product is to be developed also in line with mainstream trend by providing a contribution to an increased health status, and quality of life. The Off to Spas project has a clear remit and the terms of reference make our task clear, as we address the health tourism experience of senior citizens (50+) within the European Union. However what becomes clear is that closer scrutiny reveals that there is greater complexity involved in the remit than would be at first appear. As will become obvious, the environment we are operating within lacks definitional and operational certainty. Therefore this article attempts to set out some health tourism trends.
 
Eszter Madarász2016
(5/3)
Keywords: senior, tourism, successful ageing, ageing societies, Europe,
Abstract: Nowadays societies are rapidly changing: fertility rates are declining, life expectancy is lengthened, urbanization and migration are important circumstances too in this environment (European Commission, 2014). The prognosis of the UNWTO says that the trips of people over 60 will mean two billions travel by 2050 (Morgan et al., 2015). Such forecasts supposed that each older generation would be healthier, better educated and more financially secure than the previous (Patterson, 2006; Morgan et al., 2015). Older adults are a very attractive segment for tourism stakeholders. The reason for that – among others – is that they have an increased awareness of their health status, so health can be a crucial motivator when travelling with tourism purposes (Chen et al., 2013).
 
Judit Sulyok2016
(5/3)
Keywords: health tourism, perceptions, image, Northern Europe,
Abstract: In order to identify the real potential of a new tourism product development – health tourism in this case –, good information about the target group is essential. With this aim, a primary research has been conducted in the framework of the Off to Spas project. The online consumer survey (170 respondents, mainly from Sweden) reflects the attitudes of the potential senior travellers. Besides the general attitudes and travel experiences, the survey focused on the potential of new health tourism product and the elements of a health tourism trip attractive outside of the main season period. As the results show, the already affluent travellers are especially interested in the experiences and discovering new places that can support to maintain their good health condition and support a good quality of life. The introduction of medical treatments and services could be also enriched by the wellness services and non-health tourism attractions, among them culture, gastronomy and nature have the best potential. However, in the case of new, emerging destinations, the general tourism image and awareness should be also communicated, in order to reach successfully these segment.
 
Judit Sulyok2016
(5/3)
Keywords: health tourism, stakeholder analysis, product development,
Abstract: In order to provide a comprehensive view about the potential of the new health tourism product development, the consumer survey has been accompanied by a stakeholders survey. Getting to know stakeholders’ opinion and perception, it enables to elaborate a realistic product development process. Gaps identified between travellers’ and stakeholders’ perception can support to map strength (to be communicated more intensively) and weaknesses (to be developed in the future) of the new health tourism product. In the case of the Off to Spas project, the conclusions highlights that stakeholders are more ‘rational’ and focusing on ‘hard’ factors (e.g. infrastructure, safety), meanwhile potential travellers can be attracted by the emotional benefits, and experiences provided by the destination visited.
 
Orsolya Horváth2016
(5/3)
Keywords: health tourism, product development, mature destination, Hévíz,
Abstract: Hévíz (Hungary) is a well-known health tourism destination with an international reputation. Although the destination has a well-developed infrastructure and a wide range of tourism attractions and services, the city develops its offer from time to time. In the framework of the Off to Spas project, the destination plays a cutting edge role in sharing know-how regarding health tourism product development. Thanks to its wide professional network, the project’s outcomes can be valuable also for other mature health tourism places. In the case of Hévíz, the main focus of the new health tourism product development is to enrich and rejuvenate the already available offer, the innovation means to target new segments (senior travellers from Northern Europe) by providing new and tailor-made experiences.
 
Zoltán Albert;
 Márta Giliga
2016
(5/3)
Keywords: health tourism, product development, emerging destination, Covasna,
Abstract: Covasna (Transylvania) is a place with a very valuable natural environment and a wide range of natural healing assets. However, the lack of awareness, and shortage in infrastructure and tourism services results challenges when developing tourism in the destination. The Off to Spas project is a valuable tool for this emerging destination to find the already attractive assets and services, and to develop tourism packages that can be a motivation for visiting the surroundings. In the case of Covasna, the project provided an excellent know-how and network to build on. The result is a new health tourism product that can support the reputation of the place, and induce further developments in the area.
 
Zoltán Veres2017
(6/1)
 
Judit Sulyok;
 Katalin Lőrincz
2017
(6/1)
Keywords: Balaton, tourism, waterside, destination,
Abstract: Being an iconic destination in Hungary, the Lake Balaton and its surroundings do play a significant role in tourism. Although the area’s recreational history dates back to the 19th century, image has been strongly formed by the mass tourism decades. The tourism trends, among them the restructuring of demand, has brought new challenges for the destination struggling with strong temporal and spatial imbalance of visitor flows. Nowadays, besides the ‘measurable’ tourism, the area offers unforgettable experiences also for non-conventional tourists (e.g. VFR, second home owners, oneday visitors). This article seeks to provide a short overview of the theoretical background of waterside areas as tourism destination, furthermore gives a summary of the current situation.
 
Annamária Kopek;
 Erika Józsa;
 Anna Knauer
2017
(6/1)
Keywords: national park, ecotourism, natural environment, visitor management,
Abstract: The Balaton Uplands (Balaton-felvidéki) National Park celebrates the 20th anniversary of its foundation in 2017. The national park, located on a 57,019 hectares large area north of Lake Balaton and in the Kis-Balaton region, was established by uniting six separate Landscape Protection Areas, thus creating a mainly contiguous ecological system in Balaton Uplands (Balaton-felvidék) and its surroundings. In 1979, Kis-Balaton, an extensive marshland with an outstanding biodiversity to the west of Lake Balaton, was declared a protected area according to the international Ramsar Convention. Another geographical unit of the national park, the Tihany Peninsula received from the Council of Europe the European Diploma for Protected Areas in 2003, recognising its exceptional geological heritage of European importance and the high efficiency of nature conservation management on the peninsula. Inside the national park area and also beyond its borders there are various Natura 2000 sites, contributing to the conservation of habitats, plant and animal species of European importance. The more than 3200 km2 large Bakony–Balaton UNESCO Global Geopark – including most of the national park area – sets the aim of preserving abiotic natural assets, interpreting the rich geological, natural and cultural heritage of the geopark and raising awareness of their social significance. Interpreting the rich protected natural heritage of these areas and the cultural assets linked to nature is an important aim of the directorate. Visitor centres and visitor sites serve this goal during the holiday season and also throughout the year. Guided nature tours, geotours and adventure caving tours, activity days for families and school groups, handcrafts workshops and the national park’s presence at numerous events also contribute to raising awareness of the importance of the highly diverse natural and cultural heritage of the region and the importance of their protection. Several promotional tools serve the visibility of the directorate’s goals, activities and ecotourism offer, including multi-language websites, a Smartphone application, several Facebook and Instagram sites, a You Tube channel, newsletters, publications, oral presentations and other events. With the growing number of ecotourism events and visitor sites (presently 3 visitor centres and 11 visitor sites) and with the rising number of visitors – almost half a million registered visitors in 2016 – the successful management of the ecotourism-related facilities and services of the national park directorate has become a great challenge during the last years.
 
Csilla Nezdei2017
(6/1)
Keywords: local product, horticulture, home made product, seasonal difference,
Abstract: Nowadays touristic areas face many challenges regarding capacity utilization, competition and the seasonal fluctuation of touristic products. In Hungary, the Balaton Resort Area (BRA) illustrates the seasonal differences well both in the demand of touristic products and in the visits to the particular attractions. The aim of this study is to present the seasonal characters of the consumers’ usage of space and its appearance in the consumer trends and products. The market operators’ aspect shows the role of management in this case. The own face-to-face survey and researcher observations can interpret the differences between the three measured intervals (preseason, season and off-season). Although the satisfaction of local needs is considered as the main role of marketplaces in preseason, in the peak season touristic effects can be observed: the touristic demand occurs mainly by the low intensity catchment area of property owners and visitors. The off-season combines the previous periods with their characters. The supply and demand of marketplaces may involve a few niche opportunities which could vary the product portfolio. The market food supply is provided by both local producers and traders, not only from the region but also from wider zone. The appearence of goods in the market depends on the national laws restricting the status of vendors, the selling types of goods and the management side (attitude, activity of operators, etc.).
 
Zoltán András Dániel;
 Viktória Csizmadiáné Czuppon
2017
(6/1)
Keywords: SME, growth, EU funds, performance,
Abstract: The Hungarian micro, small and medium enterprises (SMEs) has the possibility to have access to development resources. The Economic and Competitiveness Operational Programme and The Economic Development Operational Programme (EDOP) support SME’s with billions of EU and national non-refundable funds. In our quantitative research, we made a database using data of medium enterprises who received funds between 2004 and 2013 (EDOP founds), the database was completed using data from the enterprises’ annual reports. We used the balance sheet to obtain data on company assets, income statement to obtain income, expenses and earnings before taxes data. We collected all listed data for the previous years and following periods (between 2006 and 2013). In this study, we analyzed performance indicators based on assets and profitability of company, for periods following the financial fund get from the above-named programs. The research enabled to map the growth path following the grants. This study confirmed the necessity of direct funds for SME companies following their strategical growth path, and gives advice for the future resource allocation. These advices may be integrated as criteria for resource award in the future.
 
Eszter Madarász2017
(6/1)
Keywords: social network analysis, DMO organisation, destination management, tourism destination,
Abstract: Since the end of the 20th century and the start of the 21st century networks related to various aspects of human life have been present and more intensively brought to the focus of scientific research or even in interpreting problems and phenomena of everyday life. This approach provides tourism with plenty of new information, since previous research methodologies did not allow an objective and structured description of tourism, learning relations among actors, and introducing their impact on the entire system. It is especially important for tourism destinations, since an appropriate network of actors and tourism suppliers on the supply side is not only a precondition to marketability but also one of the key tools in. At present, networking has certainly attracted the attention of Hungarian tourism researchers, but no specific network has been analysed yet. The first paper in this very topic was published in 2013 in Hungarian Geographical Bulletin, whereas this paper aims to present further possibilities provided by this approach. This empirical research presents the analysis of the members’ connections takes place in case of the Veszprém Tourism Association with the help of network analysis. By analysing the density, indegree and outdegree centrality, and prestige of the members of the association it can be concluded that the management of the Veszprém Tourism Association is in harmony with the power positions taken within the networks, and the actors with highest level of local recognition, prestige, and power control and manage the life of the association. Additionally, this method made the management aware of the actors in peripheral position.
 
Zsófia Papp;
 Katalin Molnárné Barna;
 Petra Gyurácz‑Németh
2017
(6/1)
Keywords: tourism tax, Balaton Region, time series rank of the settlements,
Abstract: Nowadays, tourism tax has gained importance. To achieve the tourism programme’s objectives for 2020, financial resources are also needed to reach sustainability. In that regard, tourism tax has a key role. The National Tourism Development Concept clearly sets out economic recovery impact of the reinvested financial resources. This multiplier impact is greater than in other sector. However, the guest nights tax is one of the most disputed tax form in Hungary. There is no agreement on the goals of this tax – even within professional circles. The question is if it should serve as a base for tourism development or it should be only one part of the whole budget of local governments. Each settlement has different facilities for tourism and also different amount from this kind of tax, so professionals vote in favour of one or the other side depending on these factors. The aim of the paper is to analyse the tourism tax in a relatively long period of time between 2000 and 2013 in the settlements of the Balaton Region. The results show that the amount of the tourism tax highly varies in case of the different settlements of the Balaton Region. This variability can be called a tendency, which is definitely shown by the trend analysis the authors executed in the time period 2000–2013. There is high concentration in the tourism tax among the settlements in the sample. The analyses show that through this long period of time, there were only 7 settlements which provided the 64% of all tourism tax. On that basis, it may be considered, that the tourism tax in terms of volume shows a strong concentration in the Balaton Region.
 
Viktória Csizmadiáné Czuppon2017
(6/1)
Abstract: Supporting of education is the best way to drive out economics from the recession and make future inclusive. According to the classic literature, the Universities’ first role is to educate, second one is to research, third one is to transfer the knowledge, and the fourth is to transfer the appropriate knowledge. At the local level, we have to try to make a sustainable and continuous cooperation between in local stakeholders to reach successful, local value-based economic growth. At the University of Pannonia, there is a live and active program to involve students to local economic development. Via field trips (‘research camp’), we go to settlements which are willing to cooperate with us, and survey them according to the discussed topics and needs. We combine our theoretical knowledge with local stakeholders’ knowledge and share practical knowledge at the University and in settlements, as well. This summary introduces what kind of teaching methods could be successful to develop students’ ability to generate ideas, and how can we motivate them to be creative. The paper focuses on the process and shows the possible results of this kind of empirical research realized in the framework of higher education. The University of Pannonia has many type of cooperation among local stakeholders, like ngo sector, local governments, and different type of associations. Via these relationships, the University takes part in local and international projects.
 
Gábor Bódis2017
(6/1)
Abstract: Launched in 1952 the above journal used to be entitled Geographical Bulletin (’Földrajzi Értesítő’) for decades, has been published by the Research Centre for Astronomy and Earth Sciences Geographical Institute of the Hungarian Academy of Sciences. The prestigious international magazine edited by its highly-ranked international editorial board, has been published in English language with its present title since 2009. With four issues per year, including colorful illustrations, the journal is indexed by Scopus, and it is rated Q3 in the Scimago database. The scope of this short review is to underpin the important role of the magazine in the field of tourism research publication.
 
Zoltán Veres2017
(6/3)
 
Alan Clarke2017
(6/3)
Abstract: This paper introduces some very difficult concepts which are important to our ongoing discussion. It raises the questions about what sustainable development means and what sort of values are involved. This questioning of the values involved is focussed on themes coming from the management of World Heritage Sites. There are questions about how far value expressed in financial or economic terms can explain what the meanings of heritage are and how heritage can add different values to our lives.
 
Aysel Oflazoglu;
 Ahmet Mercan;
 Ayla Tunçel;
 Ibrahim Göç;
 Emine Şentürk 
2017
(6/3)
Abstract: Ertuğrul Gazi Commemorating ceremony and Söğüt Festival is a great example of sustainability of culture, tourism and recognition of old traditions. It has lasted over seven centuries; the 735th anniversary was held in 2016. It is celebrated annually on the second week of September in the Söğüt district of the city of Bilecik in Turkey. This festival is celebrated with spiritual purposes such as presenting the love and respect of the nomadic ‘Yoruk’ tribes to their fathers; teaching the love of the fatherland and history to young generations; memorising their history; and enhancing unity and solidarity between them.
 
Katalin Lőrincz2017
(6/3)
Keywords: sustainable urban destinations, European Capital of Culture cities, residents involvement, sustainable business models, KRAFT Concept,
Abstract: This research report shifts the debate on sustainable tourism destinations from an emphasis on sustainable development and destination planning towards sustainable urban tourism destinations, especially in (Central) European Capital of Culture Cities (ECoC). Futhermore there are some practical approach as well: how to implement the best practices of previous ECoCs into Veszprem tender (competitor for ECoC 2023) and what kind of similarities can be found in the KRAFT concept usage. A quantitative online survey among students (N = 420) at University of Pannonia, Veszprem, examined the temporary (but creative target group) residents’ behaviour in four major categories related to sustainable urban destination development and residents involvement: green consumption (transport use, sustainable energy/material use, behaviour and norms); daily leisure interest and activities; information sources and perspectives about city development.
 
Szilvia Kántor2017
(6/3)
Abstract: The Great Synagogue in Budapest plays a very important role in the cultural tourism market of the capital city because it is able to attract thousands of tourists every year. This building is not just the most impressive synagogue in Hungary, but it is the largest in Europe and the second largest in the world. In addition to this, its characteristics are excellent for different kind of musical performances or exhibitions as it gives place to numerous cultural events each year. However, besides its historical and touristic value, it also serves the needs of the locals with its numerous religious buildings and catering facilities. Budapest is the home of the largest Jewish community of Central-Europe and the majority of the Hungarian Jewish people also live in the neighbourhood of this area. So, this part of the city offers an outstanding possibility to get acquainted with the Jewish traditions and heritages. This historical part of the city was quite neglected until 2002 when it became a part of the youth tourism strategy of Budapest. At that time the formerly ruined buildings were renovated and popular summer clubs, like the Szimpla-Garden, and the Gozsdu Courtyard were moved into them. Thanks to these developments, this area offers a wide range of services for both locals and tourists. (greatsynagogue.hu) It is apparent that sustainability has a major significance in the case of the Great Synagogue and its surroundings. This research explores the whole touristic value of this area, particularly focussing on the latest development efforts that supported sustainability in the last few years. Alongside the supply side, the paper also analyzes the available comments on TripAdvisor in order to get a better overview of the consumers’ opinions and experiences. Finally, the conclusion will highlight the possible future development directions which make this area more viable and sustainable.
 
Dorottya Bodnár;
 Melinda Jászberényi;
 Katalin Ásványi
2017
(6/3)
Abstract: The paper summarizes the results of the research executed in 2016 among 15 museums and exhibitions of different size in Budapest. The research involved deep interviews with museum leaders and observation of the institutes’ exhibitions and other activities. The aspects of the research were target groups, method of interpretation, interactivity, marketing, involvement of volunteers, etc. Four important factors seem to influence visitor numbers the most, such as location, historic building of the museum itself, general attribute of the topic treated and the level of interactivity. Results were analysed in the frame of new museology, a new paradigm, in relation with museum development and operation which have to be taken into consideration by all leaders in these attractions. Museums have the responsibility of sensitization of the public regarding the importance of different topics and the value of heritage, treated among the walls. If they do not accept the methods of interpretation fitted to new generations or to anyone living in the rushing world of the 21st century, then they won’t be able to attract enough visitors for their sustainable operation and for the fulfilment of their goals. Sustainability of museums was evaluated on the basis of environmental, economic and socio-cultural points of view. Mostly all factors, analysed during the research affect one or more of the abovementioned aspects of sustainability.
 
Viktória Krémer;
 Ágnes Raffay
2017
(6/3)
Keywords: museum education, interpretation, marketing communication,
Abstract: Museums have been regarded as the guardians of our heritages and in order to protect and promote their sustainability. We have to look at the ways in which they further the understanding of those heritages. We focus here on the ways museums market their education programmes. Museum education programmes have a crucial role in preserving cultural heritage, as the participation of visitors provides an opportunity for learning about historical and cultural heritage actively instead of getting information passively. Museum education sessions introduce the exhibits in context, raising attention and are designed to make the learning process enjoyable. The basic aim of these programmes is to bring museums closer to people, but the question arises how the people can be brought closer to museums. This paper investigates how and where the most visited cultural (heritage) attractions in Veszprém County, Hungary communicate these programmes towards the potential visitors.
 
Katalin Ásványi;
 Melinda Jászberényi
2017
(6/3)
Abstract: Festival tourism is a dynamically growing sector of tourism, the number of festival visitors are increasing, and the travel motivations for this reason are strengthening. The festivals use and shape their natural and social environments and they play an important role in the environmental, economic and social sustainability of their regions. Taking into account the tourism effects of festivals, it is important to interpret the issue of sustainability. Our main research questions are: How does the festival affect the lives of the local community? What does it cause in the economy of the region? How does it change the immediate environment? The research has two parts. Firstly, Hungarian festivals are analysed and evaluated on the basis of the information available on their websites. There are seven pre-determined criteria factors: 1. the quality of locals’ lives; 2. change and enlargement of employment structures; 3. change of value-system; 4. development of individual, family and social relationships; 5. expressions of creativity; 6. local community organizations; and 7. change and preservation of traditions. The second part of the research was a series of interviews, where the main criteria were the same seven ones. The aim of the study is to highlight the most important points in terms of sustainability and to present positive examples of how festivals can positively contribute to sustainability issues.
 
Monica Wai Chun Choy;
 Ken Kamoche
2017
(6/3)
Abstract: This paper aims to characterize the theoretical and practical aspects of China–Africa tourism in order to help formulate policies for sustainable travel that benefits Africans while enabling Chinese to take a proactive role in changing the negative attitudes and practices, and to identify the implications of this engagement for western tour operators who see the China–Africa engagement as a threat to their own traditional interests. Both Kenya and Tanzania have now identified Asia as a growth area, in particular China (including Hong Kong and Macau), in line with the region’s (and indeed much of Africa’s) ‘Go East’ policy. This policy initiative offers new opportunities for tour operators in this Asia region. This paper thus explores the nature of this engagement, the mutual benefits it is likely to yield, and the associated challenges that currently hamper the industry. We outline the key theoretical developments pertinent to the China–Africa tourist phenomenon, outline our research methods, followed by an analysis and review of our empirical findings. The paper concludes with some insights on how this paper might contribute to further theory development and articulation of policy implications toward a better understanding of this emergent and important phenomenon.
 
Jiří Vaníček, Eva Vavrečková2017
(6/3)
Abstract: The most important form of tourism in the Czech Republic is cultural tourism. Since the largest number of cultural monuments is situated in towns, it mainly involves heritage tourism. Primary destinations include urban conservation areas or zones, castles and chateaux. The second area of cultural tourism includes zoos. In terms of visitor numbers, zoos are the most visited attractions of many towns. Although folklore traditions are kept mainly in rural areas, most folklore festivals and shows take place in towns as these have the necessary infrastructure to hold them. The authors of this paper have long been engaged in this issue in theory as well as in the form of a series of specific research. The paper summarises the findings from the perspective of urban tourism.
 
Nikoletta Tóth‑Kaszás;
 Krisztina Keller;
 Ildikó Ernszt
2017
(6/3)
Abstract: The development of rural areas is a crucial challenge in our days. The revival of traditions and conventional jobs can be important tools for the progress of different regions and can help to attract more visitors. Showing traditional products and the life style can offer an extremely interesting, impressive experience for the visitor. Local products are also related to the matter of sustainability. Furthermore, other significant elements come also to the fore, like: local value creation, strengthening ruralties, job creation related to economic restructuring and changing attitudes. Thematic routes can contribute to the touristic exploitation of yet untapped capabilities. The primary goal of these routes are education, dissemination of knowledge, the establishment of cooperation, the protection of the environment and the traditions; or the implementation of various development projects. They are beneficial for the local community from an environmental, social and economic point of view as well. They are capable of deflecting the mass tourism; most of them call for the use of environmental-friendly modes of transport. Further the benefit is realized at the local population, and they significantly contribute to the exploration, development and preservation of local values. Furthermore, these routes strengthen social cohesion and local identity and promote the survival of traditional knowledge. In the framework of the 4 Towers Project different actions were initiated to draw attention to the work of local producers of the Hungarian–Croatian border region. Among others project partners collected local producers working in the region in one thematic route. In order to examine the acceptance and long-term sustainability of the 4 Towers thematic route an empirical research was carried out among affected local producers in the region. In present paper our aim is to determine the elements, which can contribute to the successful establishment and operation of the thematic route. Further the research has measured the willingness of local producers to cooperate, since the common initiation and unity of the local community is inevitable in order to operate thematic routes successfully.
 
Peter Wiltshier2017
(6/3)
Abstract: The focus of this paper is the post-Fordist, post-modern approach to the development of community social capital shared in most parts with stakeholders through the focus on community well being and the role that tourism can take to enhance the wellbeing for the majority of stakeholders. This project encompasses best practice experiences from case studies conducted in a tourism ‘hot spot’ in the environs of the first National Park established in the United Kingdom. There is some urgency about this topic; resources for community development are increasingly under pressure from both local and central government, with the expectation is now that local communities take full responsibility for that development. Wellbeing needs allocation of scarce resources even more sounder the post-Fordist regime. Two case studies’ outcomes in this development are presented with a special focus on creation of a repository for the know-how and know what of the learning acquired.
 
Flórián Strack2017
(6/3)
Abstract: Health tourism is a dynamically developing sector of the economy with a lot of potential. Medical wellness is the cross-section of wellness tourism and medical tourism, which is continuously growing in popularity. It is a nearly new product which is expected to be one of the most popular trends in the next years but draws heavily on Hungarian traditions. This subtype of health tourism is based on both natural and man-made resources. One of the main types of services providers within health tourism are medical hotels. Issues of sustainability are very important for this segment because these accommodations are based on, and used to operate within sensitive natural resources and conditions. The paper deals with certified Hungarian medical hotels. It analyses the hotels’ present situation with the help of structured interviews carried out with medical wellness specialists and questionnaires dedicated to hotels and consumers. The paper’s goal is to put emphasis on medical wellness trends, providing solutions for regulatory and registration systems of domestic medical hotels as well as to analyse them in the context of sustainability. In the case of hotels not only the economic sustainability is important but one should pay attention on human, social and environmental contexts as well. The role of medical wellness trends is also important, because in some cases they do not support sustainability and they are able to drive customers towards a non-sustainable form of behaviour. The Hungarian system of medical wellness and medical hotels has some deficiencies and errors however these factors offer opportunities for development which will be elaborated here.
 
Erzsébet Péter;
 Krisztina Keller;
 Zoltán Birkner;
 Kornél Németh
2017
(6/3)
Keywords: 6_3-4_peter-keller-birkner-nemeth.pdff,
Abstract: Working people find it difficult to provide necessary rest for themselves. There are several factors forcing them to give up regeneration, even by abusing their own health. New environments generate different kinds of impulses making us forget the everyday life completely. The essence of relaxation lies in getting away from the rat race, not in idleness. This research is meant to demonstrate our changed motivations, holiday expectations and possible barriers to relaxation. The location of the empirical research is Zala County, where 508 employees were asked to fill in a questionnaire in a quantitative omnibus survey. The applicants were represented by gender. Trends in tourism have changed fundamentally in the last few years and decades, giving priority to staying young and healthy. Nowadays active tourism and seeking out new experiences have key roles. People living in the 21st century require constant improvement in all aspects of life. People tend to prefer new, undiscovered adventures to routine. The research covers the preferred aspects to decide about holidays, the ways to find leisure facilities, the changed travel patterns due to the financial crisis and the threats of terrorism, as well as factors influencing the decision-making process. In order to rise the residence time and the number of tourists, we have to offer “complex adventure packages”, which requires cooperation between ventures of different type. Each destination must strive to become a brand. They have to accomplish that both local residents and visitors have pleasant experience/image connected to the area, which makes them stay or return. One of the most effective marketing activities is turning experiences into a brand. Effective marketing tools may include a suitable Website, PR, Search Engine Optimization, leaflets, brochures, online advertisements, souvenirs and other branded products, but the major factor is the satisfied guest, which requires an appropriate organisational structure.
 
Martin Zsarnoczky2017
(6/3)
Keywords: European tourism, senior tourism, silver tourism, silver economy, senior generation, tourism trends,
Abstract: The human population is showing an ageing tendency worldwide, both in developed and developing countries. ‘Silver economy’ (a term invented and often used by the EU) is expected to affect almost every segment of the whole economy in the near future. New services developed for senior people generally aim to support well-being with health monitoring, robotic assistance, electrical mobility or sport activities, including health tourism, green care and web-based home care solutions. In the European Union, the Living Lab experimental programmes implement complex developments and exemplary models focusing on solutions in connection with the ageing process. Senior tourists require personal care, attention and have special needs and preferences. The tourism sector has the potential to strengthen its sectors through development, and the innovation of existing capacities will provide an instant response to the demands of silver tourism.
 
Eva Vavrečková, Jiří Vaníček, Radmila Dluhošová2017
(6/3)
Abstract: The Institute of Gastronomy, Spa Management and Tourism at Silesian University in Opava implements a research project Culinary Tourism and Public Gastronomy. The paper is devoted to the comparison of opinions of catering establishment managers and visitors, the first ones being professionals in this field. While some quantitative differences may be identified, they do not differ from the qualitative point of view and trends.
 
Alan Clarke;
 Katalin Lőrincz
2017
(6/3)
 
p-ISSN 2063-8248 e-ISSN 2064-0188
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