Author(s)
Title
Year
Bátor, Attila;
Lengyel, Zoltán
2014
(3/2)
Keywords: advertising, online marketing, CPM, CPC, CPL, CPT, MPPC, performance, website, SEM, lead generation, TOFU, MOFU, BOFU, interactive surfaces,
 
p-ISSN 2063-8248 e-ISSN 2064-0188
© Pannon Management Review 2012 - 2016