Author(s)
Title
Year
Dávid Máté Hargitai;
Annamária Sasné Grósz
2023
(12/1)
Abstract: Collaborative learning, Hungary, Intercultural competence, Online collaboration.
 
Answin Vilmar2023
(12/1)
Keywords: Marketing of culture, Branding, Brand extension, Concert halls, Visitor loyalty.,
 
Gelareh Salehi;
Estela Díaz;
Raquel Redondo
2023
(12/1)
Abstract: Veganism, The Transtheoretical Model (TM), Consumer behavior, Social marketing.
 
Ida Ercsey2023
(12/1)
Abstract: Health-related services, Co-creation Behaviour, Service outcomes.
 
Estibaliz Rodríguez‑Núñez;
Amparo Cervera‑Taulet;
Iñaki Periáñez‑Cañadillas
2023
(12/1)
Abstract: Open Innovation Orientation, Urban Social Innovation Capacity, city management, city networks.
 
Szilárd Szigeti;
László Józsa
2023
(12/1)
Abstract: Healthcare, Public, Private, Consumer, Hungary, Slovakia.
 
S. A. Kasaiyan;
I. Caro;
J. Mateo;
D.D. Ramos
2023
(12/1)
Abstract: meat extender, pulse, cooked sausage, sustainability, appropriate technology.
 
Katalin Nagy;
István Piskóti;
Anita Marien;
Adrienn Papp
2023
(12/1)
Abstract: Social marketing, Small-town development, Holistic strategic frame model, Slow-principle, Creative tourism development and creation.
 
Raimundo Pericles Matos Barros;
Maria Mercedes Galan‑Ladero
2023
(12/1)
Abstract: cause-related marketing, corporate social responsibility, systematic literature review, bibliometric analysis, content analysis
 
Zoltán Veres2023
(12/1)
 
Chris Chapleo;
Kati Suomi
2023
(12/1)
Abstract: Internal marketing, Internal branding, Marketing infrastructure, Branding, Employee branding.
 
Katalin Formádi;
Katalin Lőrincz
2023
(12/1)
Abstract: Sustainable festivals, Event management education, Communicational channels, Role of the university.
 
Veronika Keller;
Ida Ercsey;
Ágnes Kovácsné Tóth
2023
(12/1)
Abstract: Health behaviour and awareness, Lifestyle apps, Focus groups, Motivation, Refusal of LS apps.
 
Ridvan Kocaman2023
(12/1)
Abstract: Nonprofit Organizations, Volunteer Engagement, Value Co-Creation.
 
Sandra Stötzer;
Katharina Kaltenbrunner
2023
(12/1)
Abstract: Cause related marketing, Cooperation motives, Corporate social responsibility, Financial and value-based motives, Systematic literature review.
 
Muhammet Ali Tiltay;
Mahmut Sami İşlek;
Ayhan Akpınar;
Tayfun Şaan;
Mustafa Enes Tepe
2023
(12/1)
 
Júlia Tobak2023
(12/1)
Keywords: family businesses, network, succession, knowledge transfer,
 
Ângela L. Sousa;
Beatriz Casais;
Ana Maria Soares
2023
(12/1)
Abstract: Healthvertising, Health halo effect, Non-food Packaging, Purchase behavior.
 
Helen O’Sullivan;
Purificación Alcaide‑Pulido
2023
(12/1)
Abstract: Wellbeing, eLearning, Quality of life, University 4.0, Cultural diversity.
 
Vinod Malkar;
Ritesh Patel;
Viral Bhatt;
Sudhir Pandey;
Sujo Thomas
2023
(12/1)
Abstract: Cause-related marketing, CSR authenticity, CRM purchase intention, CSR motives, attribution theory.
 
Ana Teixeira;
Marisa R. Ferreira
2023
(12/1)
Abstract: International volunteering, Motivations, Expectations, Human resources practices.
 
Sandra Stötzer;
Katharina Kaltenbrunner
2023
(12/1)
Abstract: Goods in kind, (Marketing of) in-kind donations, Nonprofit organizations, Product philanthropy, Resource management.
 
Rozélia Laurett;
Silveli Cristo‑Andrade;
Davi Maciel Mantovaneli;
Ana Nave;
Arminda do Paço
2023
(12/1)
Abstract: Systematic Literature Review, Bibliometric Analysis, Intrapreneurship, Corporate Social Responsibility
 
Caterina Ladeira;
Rui Pinto;
Ricardo G. Rodrigues;
Pedro Mota‑Veiga
2023
(12/1)
Abstract: Happiness, Quality of Life, Health, Living conditions.
 
Meriem Maazoul;
Sirine Haj Taieb;
Sihem Larif
2023
(12/1)
Abstract: Non-profit organization, Challenges, Marketing, Communication.
 
Rita Balla;
László Józsa
2023
(12/1)
Abstract: contemporary art market, transaction, marketing in arts, gallery owner, culture.
 
Piotr Dzik;
Anna Adamus‑Matuszyńska
2023
(12/1)
Abstract: Neoliberal Zeitgeist, Place branding and marketing, Polish Genius Loci, Brand culture.
 
Elena Dinu;
Alexandra Zbuchea;
Florina Pînzaru;
Valentin Stoica
2023
(12/1)
Abstract: University marketisation, Academic ethics, Public marketing, Student moral development.
 
László Dinya;
Anikó Klausman‑Dinya
2023
(12/1)
Abstract: non-business marketing, autonomy, sustainable competitiveness.
 
Júlio Manuel de Sousa Costa;
Sara Micaela Moita André;
Pedro Mota Veiga;
Ricardo Gouveia Rodrigues
2023
(12/1)
Abstract: Noncommunicable diseases, Healthcare costs, Health expenditure.
 
Mirna Leko Šimić;
Ana Pap Vorkapić;
Karla Bilandžić Tanasić
2023
(12/1)
Abstract: NPO brand awareness, prosocial behavior, generation Z, Croatia.
 
Helen O’Sullivan;
Chris Chapleo;
Fiona Cownie
2023
(12/1)
Abstract: Place branding, Identity, Higher education, Non-profit branding, Local culture values.
 
Fanny Liska;
Ildikó Kovács;
Zoltán Veres
2023
(12/1)
Abstract: Dietary supplements, Recreational sports, Motivations, Ethical communication, Social marketing.
 
Sánchez‑Hernández M.I.;
Maldonado‑Briegas J.J.;
Romero‑Barba G.
2023
(12/1)
Abstract: Biosphere reserve, Place Marketing, Regional Development, Tourism; Sustainability, Sustainability Plan, Extremadura, Spain.
 
Nana Afua Kumiwaa Asante;
Marlize Terblanche‑Smit
2023
(12/1)
Abstract: Social marketing, Fear appeal, Marijuana, Testimonials.
 
Oscar Licandro;
Luis Camilo Ortigueira‑Sánchez
2023
(12/1)
Abstract: Corporate Social Responsibility, Customers, Index, Ideological Prejudices, Peru.
 
José Luis Vázquez‑Burguete;
Ana Lanero‑Carrizo;
César Sahelices‑Pinto;
José Luis Vázquez‑García;
José María Vázquez‑García
2023
(12/1)
Keywords: Sustainable development, United Nations, Agenda 2030, Responsible production and consumption, SDG12.,
 
Àngels Gandia i Morió;
Maria‑Teresa Sebastiá‑Frasquet
2023
(12/1)
Abstract: Ecolabels, Greenwashing, Young people, Environmental science degree.
 
László Csorba2023
(12/1)
Abstract: Values, Norms, Socialization, Education.
 
João Carlos Izidoro Marques;
Nuno Ezequiel Mendes Pais;
Pedro Mota Veiga;
Ricardo Gouveia Rodrigues
2023
(12/1)
Abstract: Surgical Activity, Average Length of Stay, Case Mix Index, Hospital Bed Capacity, Productivity.
 
Noémi Vizi;
Erzsébet Hetesi
2023
(12/1)
Keywords: Fashion industry, Fast fashion, Sustainability, Consumption.,
 
José Luis Vázquez‑Burguete;
Ana Lanero‑Carrizo;
César Sahelices‑Pinto;
José Luis Vázquez‑García;
José María Vázquez‑García;
María Purificación García‑Miguélez
2023
(12/1)
Keywords: Sustainable development, Brundtland Report, Millennium Development Goals (MDGs), Sustainable Development Goals (SDGs), Good Living Goals (GLGs).,
 
Tamayo, U.;
Castillo, J.
2023
(12/1)
Abstract: Bioeconomy biomimetic, Biological systems, Sustainable production, Well-being.
 
Oscar Licandro;
Luis Camilo Ortigueira‑Sánchez;
Gisell Pinochet;
Enrique Bianchi;
Samuel Goizueta;
et al.
2023
(12/1)
Abstract: Corporate Social Responsibility, Students, Interpretation, Latin America, Undergraduate programs.
 
Ademola Ajeyomi;
Barbara Czarnecka;
Karin Moser
2023
(12/1)
Abstract: Cultural, branding Cultural diversity, Cultural self-congruence, Individual multiculturalism, Need for cognitive closure.
 
Wilson Ndasi B.2023
(12/1)
Abstract: Cause-related marketing, Consumer Engagement, Culture, Charity donating norm, Religion/Religiosity, Collectivism/Individualism.
 
Muhammet Ali Tiltay;
Mahmut Sami İşlek;
Ayhan Akpınar;
Tayfun Şaan;
Mustafa Enes Tepe
2023
(12/1)
 
Julio Simao dos Santos;
Emerson Wagner Mainardes;
Silveli Cristo de Andrade
2023
(12/1)
Abstract: Philanthropy, Customer-related corporate social irresponsibility, Compliance, Policies and rules, Corporate image, Corporate reputation, Customer value orientation.
 
Maria Nieves Fernández López2023
(12/1)
Abstract: Social Media, Internationalisation of SMEs, Sustainability.
 
Carmen Pérez Cabañero;
Amparo Cervera Taulet;
Rocío Rejón Heredia
2023
(12/1)
Abstract: Museum, Authenticity, Nostalgia, Memorability, Behavioural intentions.
 
José Luis Vázquez‑Burguete;
Ana Lanero‑Carrizo;
César Sahelices‑Pinto;
José Luis Vázquez‑García;
José María Vázquez‑García
2023
(12/1)
Keywords: Sustainable development, Responsible production and consumption (SDG12), environmental labelling, Neuromarketing, Eye-tracking.,
 
Rubia Bottacine Dalvi;
Emerson Wagner Mainardes;
Lara Mendes Christ Bonella Sepulcri
2023
(12/1)
Abstract: Nonprofit density, Socioeconomic Indicators, Development.
 
Hina Yaqub Bhatti;
M. Mercedes Galan‑Ladero;
Clementina Galera‑Casquet
2023
(12/1)
Abstract: Cause-Related Marketing (CRM), Religiosity, Attitude toward CRM, Pakistan.
 
Veronika László2023
(12/1)
Abstract: Local food, Social Representation, Free association game, Awareness-raising, Short food supply chains.
 
Gelareh Salehi;
Estela Díaz;
Raquel Redondo
2023
(12/1)
Abstract: Veganism, The Transtheoretical Model (TM), The Precaution Adoption Process Model (PAPM), The Transtheoretical Adoption and Avoidance Process Model (TAAPM).
 
Eszter Németh;
Júlia Tobak;
Beáta Fehérvölgyi
2023
(12/1)
Abstract: University, Third mission, Social, Innovation, Challenge.
 
Ana Maria Soares;
Aline Carvalho
2023
(12/1)
Abstract: Local purchasing, Sustainable consumption, Environmental concern, Theory of Planned behaviour.
 
Carmen Pérez Cabañero;
Barbara Caemmerer;
Abraham Vizcarra 
2023
(12/1)
Abstract: Resistance to Innovation, Technology Acceptance Theory, Virtual Assistant.
 
Merve Coşkun Ekinci;
Ali Emre Aydın
2023
(12/1)
Abstract: Greenwashing, Skepticism, Brand Familiarity, Moderation.
 
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