12 / 1 (July 2023)
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Author(s)
Title
Year
Ademola Ajeyomi
;
Barbara Czarnecka
;
Karin Moser
The Dilemma Between Omni-Cultural Versus Mono-Cultural Branding In Multicultural English Towns: Is Appealing To ‘All’ More Effective Than Appealing To ‘One’?
2023
(12/1)
Abstract:
Cultural, branding Cultural diversity, Cultural self-congruence, Individual multiculturalism, Need for cognitive closure.
p-ISSN 2063-8248 e-ISSN 2064-0188
© Pannon Management Review 2012 - 2023