12 / 1 (July 2023)
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Author(s)
Title
Year
Answin Vilmar
Branding And The Potential Of Brand Extensions For Cultural Venues – A Qualitative Analysis Of Selected Concert Halls In Germany
2023
(12/1)
Keywords:
Marketing of culture, Branding, Brand extension, Concert halls, Visitor loyalty.,
p-ISSN 2063-8248 e-ISSN 2064-0188
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