12 / 1 (July 2023)
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Author(s)
Title
Year
Wilson Ndasi B.
The Effect Of Culture Drivers On Customer Engagement In International Cause-Related Marketing
2023
(12/1)
Abstract:
Cause-related marketing, Consumer Engagement, Culture, Charity donating norm, Religion/Religiosity, Collectivism/Individualism.
p-ISSN 2063-8248 e-ISSN 2064-0188
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