12 / 1 (July 2023)
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Author(s)
Title
Year
Mirna Leko Šimić
;
Ana Pap Vorkapić
;
Karla Bilandžić Tanasić
Non-Profit Organization Brand Awareness: Does It Impact Generation Z Prosocial Behavior?
2023
(12/1)
Abstract:
NPO brand awareness, prosocial behavior, generation Z, Croatia.
p-ISSN 2063-8248 e-ISSN 2064-0188
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