12 / 1 (July 2023)
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Author(s)
Title
Year
Piotr Dzik
;
Anna Adamus‑MatuszyĆska
Neoliberal Zeitgeist Vs. Cultural Genius Loci In Territorial Marketing And Branding In Poland
2023
(12/1)
Abstract:
Neoliberal Zeitgeist, Place branding and marketing, Polish Genius Loci, Brand culture.
p-ISSN 2063-8248 e-ISSN 2064-0188
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