12 / 1 (July 2023)
Latest issue
Browse this issue
Download this issue
About the journal
Browse journal
Submit an article
Contact details
Other links
Event archive
Author(s)
Title
Year
Nana Afua Kumiwaa Asante
;
Marlize Terblanche‑Smit
A Qualitative Exploration Into Young Adults’ Attitudes Towards Testimonial Fear Appeal Advertisements Tailored Against Marijuana Consumption
2023
(12/1)
Abstract:
Social marketing, Fear appeal, Marijuana, Testimonials.
p-ISSN 2063-8248 e-ISSN 2064-0188
© Pannon Management Review 2012 - 2023