Author(s) | Title | Year | |
---|---|---|---|
Sandra Stötzer; Katharina Kaltenbrunner | 2023 (12/1) | ||
Abstract: Cause related marketing, Cooperation motives, Corporate social responsibility, Financial and value-based motives, Systematic literature review. | |||
Sandra Stötzer; Katharina Kaltenbrunner | 2023 (12/1) | ||
Abstract: Goods in kind, (Marketing of) in-kind donations, Nonprofit organizations, Product philanthropy, Resource management. |